Vesta Blog

The World of Community Powered Marketing

The 5 Personas That Accelerate Brand Community Building

July 8, 2021

The 5 Personas That Accelerate Brand Community Building

We surveyed over 14,000 consumers and identified five audience segments and the strategies that marketers can harness to spark action and build engagement. ...

As seen in Forbes & Entrepreneur: Redefining Community

May 11, 2021

As seen in Forbes & Entrepreneur: Redefining Community

Susan Frech, Vesta CEO, explores how online brand communities empower marketers to maximize consumer’s elevated digital habits to enhance loyalty and advocacy.

Vesta Honored as Leader in Personalized Marketing Technology

April 19, 2021

Vesta Honored as Leader in Personalized Marketing Technology

Vesta was recently honored as a Top 10 Personalized Marketing Solution Provider by MarTech Outlook Magazine for our community marketing and engagement software.

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

March 31, 2021

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

Vesta's Applied Consumer Neuroscience suite of tools allows marketers to access new depths of online brand community insights through eye tracking, facial coding and...

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

February 18, 2021

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

Hear from Senior Brand Manager, Christine Luongo, about how Veggies Made Great has built award-winning customer loyalty and advocacy with the support of Vesta's...

5 Ways Marketers Can Foster Brand Love [Infographic]

February 11, 2021

5 Ways Marketers Can Foster Brand Love [Infographic]

Five ways marketers can create brand love with consumers, borrowing key ingredients for fostering love in any relationship.

[WEBINAR] Are You Ready for a Brand Owned Community?

January 6, 2021

[WEBINAR] Are You Ready for a Brand Owned Community?

How do you know you’re ready to invest in an online community? Learn how to scale a community, keys to success, and missteps to...

Happy Marketer Connection Ep. 30: Ken Lempit of Austin Lawrence Group on “Business Manifestation”

January 5, 2021

Happy Marketer Connection Ep. 30: Ken Lempit of Austin Lawrence Group on “Business Manifestation”

Ken Lempit believes that Business Manifestation is the key to ensuring success in business and life. Hear how in this podcast.

Happy Marketer Connection Ep. 29: Michael Neuendorff of Build and Balance on “Connection”

January 4, 2021

Happy Marketer Connection Ep. 29: Michael Neuendorff of Build and Balance on “Connection”

Michael Neuendorff is an expert at LinkedIn and he shares best practices to enhance your digital brand and build lasting connections.