Vesta Blog

The World of Community Powered Marketing

5 Brands That Are Winning With an Online Brand Community

September 15, 2021

5 Brands That Are Winning With an Online Brand Community

What are you doing today to strengthen your brand for tomorrow? Let’s dive into some online brand community success stories from brands just like...

The 2021 Ultimate Guide to Community Building for Brands

September 8, 2021

The 2021 Ultimate Guide to Community Building for Brands

Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing consumers. You are likely...

Marketing Face-off: Facebook Groups vs. Online Brand Communities

August 17, 2021

Marketing Face-off: Facebook Groups vs. Online Brand Communities

On the surface, online brand communities and social media groups might seem similar. Learn more about the key differences between the two channels.

Community Marketing 101: What Are Online Brand Communities?

August 4, 2021

Community Marketing 101: What Are Online Brand Communities?

Learn what defines an online brand community and what makes it such a crucial part of your marketing strategy and building your brand.

The 5 Personas That Accelerate Brand Community Building

July 8, 2021

The 5 Personas That Accelerate Brand Community Building

We surveyed over 14,000 consumers and identified five audience segments and the strategies that marketers can harness to spark action and build engagement. ...

As seen in Forbes & Entrepreneur: Redefining Community

May 11, 2021

As seen in Forbes & Entrepreneur: Redefining Community

Susan Frech, Vesta CEO, explores how online brand communities empower marketers to maximize consumer’s elevated digital habits to enhance loyalty and advocacy.

Vesta Honored as Leader in Personalized Marketing Technology

April 19, 2021

Vesta Honored as Leader in Personalized Marketing Technology

Vesta was recently honored as a Top 10 Personalized Marketing Solution Provider by MarTech Outlook Magazine for our community marketing and engagement software.

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

March 31, 2021

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

Vesta's Applied Consumer Neuroscience suite of tools allows marketers to access new depths of online brand community insights through eye tracking, facial coding and...

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

February 18, 2021

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

Hear from Senior Brand Manager, Christine Luongo, about how Veggies Made Great has built award-winning customer loyalty and advocacy with the support of Vesta's...