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The World of Community Powered Marketing

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8 Ideas to Upgrade Your Loyalty Program Strategy

November 28, 2022

8 Ideas to Upgrade Your Loyalty Program Strategy

Consumer loyalty is changing faster than ever - here's 8 tips for upgrading your loyalty strategy to maintain your comeptitive advantage.

Vesta CEO Susan Frech Honored With Silver Stevie Award for Best Female Entrepreneur

November 16, 2022

Vesta CEO Susan Frech Honored With Silver Stevie Award for Best Female Entrepreneur

We're thrilled to announce that our CEO Susan Frech has been awarded a Silver Stevie® Award for Best Female Entrepreneur.

Why is Community Engagement Important?

November 4, 2022

Why is Community Engagement Important?

Engaging a community in a way that's valuable to both the consumer and your brand is critical. We cover the crucial steps of a...

10 Community Building Ideas You Need to Try

November 1, 2022

10 Community Building Ideas You Need to Try

Explore why community building is important and the top 10 strategies you can use to build a thriving community for your brand. 

New Privacy Legislation is Coming: How Zero Party Data is Your Answer

October 26, 2022

New Privacy Legislation is Coming: How Zero Party Data is Your Answer

The internet as we know it is changing and marketers are scrambling to figure out how to approach zero party data in an evolving...

How to Use Zero Party Data

October 11, 2022

How to Use Zero Party Data

We explore what zero party data is, how you collect it, and how it can be used to deliver on key business objectives.

What is the Difference Between Zero Party Data and First Party Data and Why it Matters

October 4, 2022

What is the Difference Between Zero Party Data and First Party Data and Why it Matters

Two of the most potent data sources are zero and first party data. Here's what you need to know to help them best serve...

Product Sampling Community Guide

September 27, 2022

Product Sampling Community Guide

Discover how to tap into a product sampling community for securing new customer acquisition, brand loyalty, and overall market share.

How to Do Digital Product Sampling

September 20, 2022

How to Do Digital Product Sampling

Digital product sampling should be a part of every marketer’s toolkit. Discover how you can leverage it to increase conversions, spark WOM advocacy, and...