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2020s Marketing Trend #5: Is Your Brand Part Personal Assistant?

January 27, 2020

2020s Marketing Trend #5: Is Your Brand Part Personal Assistant?

As AI and voice-enabled become the norm, marketers have an opportunity to drive ecommerce and loyalty while delivering efficiency to consumer’s day-to-day lives.

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

January 23, 2020

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

Brands that use their values to share new ideas and open new opportunities will boost their “authenticity score” and ultimately, their trust and loyalty.

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

January 16, 2020

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

A winning website strategy should grow from a winning community strategy. Websites of the future will need to have authentic communication touchpoints.

2020s Trend #2: “Experience” is the New “Content”

January 13, 2020

2020s Trend #2: “Experience” is the New “Content”

Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers' new...

Six Trends Marketers Must Prepare for in the 2020s

January 8, 2020

Six Trends Marketers Must Prepare for in the 2020s

Marketers must be prepared to make data transparency and privacy an integral part of every interaction a company has with its audience.

Farewell 2010s: A Lookback at the Marketing & Social Trends of the Decade

December 17, 2019

Farewell 2010s: A Lookback at the Marketing & Social Trends of the Decade

The 2010s saw monumental transformation in the marketing world. Take a minute to travel back in time to visit some of the highlights.

In case you missed it… 2020 Trends from Loyalty360’s 2019 Customer Expo

December 2, 2019

In case you missed it… 2020 Trends from Loyalty360’s 2019 Customer Expo

From no strings attached rewards to empowering employees to deliver truly exceptional experiences, this recap highlights trends worth knowing in loyalty marketing.

[STUDY] Why brand-owned online communities are valuable to DTC brands

October 25, 2019

[STUDY] Why brand-owned online communities are valuable to DTC brands

Our study of 10,846 consumers found the things consumers value about DTC brands, including personalization, shared values, and a community connection.

Vesta’s CEO Named Campaign US 40 Over 40

July 22, 2019

Vesta’s CEO Named Campaign US 40 Over 40

We’re excited that Susan Frech was named a 2019 Digital 40 over 40, celebrating “the most talented and accomplished individuals transforming adland with digital...