Vesta Blog

The World of Community Powered Marketing

Three Ways CPG Brands Can Be More Like Lifestyle Brands

December 19, 2014

Three Ways CPG Brands Can Be More Like Lifestyle Brands

This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...

5 Mistakes You’re Making with Consumer Influencer Marketing

November 12, 2014

5 Mistakes You’re Making with Consumer Influencer Marketing

It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth...

10 Social Media Stats Affecting the Fashion Industry

October 28, 2014

10 Social Media Stats Affecting the Fashion Industry

There’s no question social media constantly changes the way we seek information, communicate with friends and family, and express ourselves.  As social networks continue...

Taking Back Brand Loyalty From Store Brands

October 23, 2014

Taking Back Brand Loyalty From Store Brands

This post is from a byline published in Mediapost. CPG brand marketers are all too aware that brand loyalty is on the decline. A new...

Uses and Gratifications of Social Networks

October 10, 2014

Uses and Gratifications of Social Networks

Facebook, Twitter, Instagram—oh my! How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform...

Vesta’s CEO Recognized for Entrepreneurial Achievement in Fast Growth Awards

October 1, 2014

Vesta’s CEO Recognized for Entrepreneurial Achievement in Fast Growth Awards

Our co-founder, CEO and fearless leader, Susan Frech, was recently named as a finalist in the Rising Star Entrepreneur Award in the Oxford Center...

Social Media/Word of Mouth Habits of Millennials

September 22, 2014

Social Media/Word of Mouth Habits of Millennials

A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different  from other recent generations?” From a marketing...

Social Media Influence on the Restaurant Industry

July 31, 2014

Social Media Influence on the Restaurant Industry

Social media has given consumers the power to spread information to hundreds, if not thousands, of people in a matter of seconds.  For the...

The Do’s and Don’ts of Handling Negative Posts

July 16, 2014

The Do’s and Don’ts of Handling Negative Posts

Date yourself. Think back to your younger years and the excitement, along with anxiety, you felt on your first day of school each year....