July 22, 2019
Vesta’s CEO Named Campaign US 40 Over 40
We’re excited that Susan Frech was named a 2019 Digital 40 over 40, celebrating “the most talented and accomplished individuals transforming adland with digital...
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![[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjU0IDgzNyIgd2lkdGg9IjEyNTQiIGhlaWdodD0iODM3IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOSUyRjAzJTJGQnJhbmQtQ29tbXVuaXR5LmpwZyIgZGF0YS13PSIxMjU0IiBkYXRhLWg9IjgzNyIgZGF0YS1iaXA9IiI+PC9zdmc+)
March 4, 2019
[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers
Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.
November 19, 2018
Our CEO Susan Frech Named Winner of 2018 Silver® Stevie Award
We're excited to announce Susan Frech has been named the winner of a Silver Stevie® Award in the category for Women-Run Workplace of the...
November 13, 2018
Three Rules for Enhancing Your Amazon Product Pages
Brands are challenged to make their products stand out in Amazon’s massive marketplace. Make sure your brand is in the shopping cart.
July 11, 2018
The Key Role of an Online Brand Community in Relationship Marketing
A branded online community is an important pillar of relationship marketing success, allowing marketers to differentiate their brands by building meaningful emotional connections.
June 21, 2018
Here’s Why Opting-In No Longer Just Refers to a Consumer in Your CRM
It’s time to rethink your definition of opting-in. Focusing on strategic relationship building is the ultimate consumer opt-in to engage and activate your audience....
June 7, 2018
Here’s Why Segmentation and Customization are Critical for Successful Relationship Marketing
Demonstrate your consumers are truly understood and deliver on your customer-centric promise with tips from relationship marketing expert Elaine Gamble.
May 24, 2018
Relationship Marketing Pillar #2: The Role of Consumer Experience
Customer experience excellence is key to unlocking the business potential of relationship marketing and truly differentiating your product in unique ways.
May 10, 2018
Relationship Marketing Pillar #1: What Really is Consumer Engagement?
The focus on being customer-centric has resulted in greater interest in customer engagement success. However, many organizations define this metric differently.