April 24, 2018
Here’s Why Your Definition of Relationship Marketing Could be Wrong
Relationship marketing excellence involves six defined pillars. See the core ingredients that determine true “relationship marketing."
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The World of Community Powered Marketing
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April 17, 2018
4 Ways an Online Brand Community Enhances Your Marketing Stack
There’s one critical tool to add to your marketing stack: an online brand community. Here are 4 ways it will enhance all your marketing...
April 12, 2018
Brands Can’t Live By Simple Sampling Alone
While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.
November 28, 2017
Why Marketers Should Segment Based on Life Stages, Not Generations
Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes....
September 25, 2017
4 Easy Tools for Creating a Two-Way Conversation With Your Audience
With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here's how to improve audience engagement.
August 15, 2017
Intrusive Marketing: The Difference Between Spam and Success
The most successful permission-based marketing creates a two-way relationship and employs the use of brand-owned communities to further activate consumer advocates.
July 17, 2017
Dark Social – The Missing Link in Modern Marketing
In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...
June 19, 2017
Using Authentic Influence to Differentiate Your OTC Brand
After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health...
![Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjA1JTJGQWRvYmVTdG9ja183ODMyNzAxMi0xNTgweDk3MC5qcGVnIiBkYXRhLXc9IjE1ODAiIGRhdGEtaD0iOTcwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
May 14, 2017
Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]
If you build your community on a social network, it’s not your brand's community. Those groups and their data belong to the social networks.