August 6, 2015
Four Rules for an Effective Advocate Community
The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do...
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July 14, 2015
Five Ways Brand Communities Increase Brand Loyalty
With the ever-changing algorithms on Facebook, many brands (big or small) find it even more challenging to reach their consumers. Many brands looked to...
July 8, 2015
From the Biz Corner: Confessions of a Life Crowdsourcer- The Power of Online Reviews and Recommendations
If you are like me and nearly 70 percent of consumers, according to a recent report from global market intelligence firm Mintel, you read online...
June 30, 2015
The Fickle Traveler Syndrome: Blame Facebook
People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our...
June 10, 2015
From the Biz Corner: How Consumers Became BS Proof
When I was in grade school, my grandmother taught my friends and me how to play the card game Bullshit. If you have never...
April 27, 2015
From the Biz Corner: Why People Share on Certain Social Networks
We would be remiss if we did not point out that via the proliferation of social media, people have been forced to develop different...
March 16, 2015
Spring Cleaning: Social Media Style
Spring cleaning doesn’t just have to be about cleaning your house from the long winter that we have had. Brands and companies can also...
February 9, 2015
Love Is In The “Share”
With Valentine’s Day rapidly approaching, the battle to attract consumers is wildly competitive and more important than ever. Consumers are increasingly educating themselves on...
December 19, 2014
Three Ways CPG Brands Can Be More Like Lifestyle Brands
This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...