Vesta Blog

The World of Community Powered Marketing

I want to learn about:

How to Get More Out of Your Ratings & Reviews Investment

February 27, 2023

How to Get More Out of Your Ratings & Reviews Investment

Squeezing the most out of your ratings & reviews investment will allow you to work smarter, not harder. Let's explore how to get the most...

3 Ways to Maintain Review Recency

February 21, 2023

3 Ways to Maintain Review Recency

We explore what review recency means, why it’s important, and how you can make sure your reviews stay fresh. 

Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast

February 16, 2023

Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast

Our Founder and CEO, Sue Frech, joins the ANA's Champions of Growth podcast to discuss how Community Powered Marketing is the most impactful tool...

What is a Brand Ambassador Program? – Guide & Examples

February 1, 2023

What is a Brand Ambassador Program? – Guide & Examples

Let’s explore what a brand ambassador program is, how to find advocates and the key ingredients of success. 

Ultimate Guide to Zero Party Data for CPG Brands in 2023

January 24, 2023

Ultimate Guide to Zero Party Data for CPG Brands in 2023

CPG brands are a key part of our everyday lives: from shampoo to diapers to snacks. However, in an age where third party cookies...

Vesta’s VP of Insights Joins Pathmonk Presents Podcast to Discuss Community & Personalization

January 19, 2023

Vesta’s VP of Insights Joins Pathmonk Presents Podcast to Discuss Community & Personalization

Our VP of Insights joined Pathmonk Presents podcast to discuss how Vesta helps brands drive advocacy, insights, lasting emotional loyalty + more!

4 Ecommerce Trends CPG Brands Should Leverage in 2023

January 11, 2023

4 Ecommerce Trends CPG Brands Should Leverage in 2023

Ecommerce offers one of the most significant future growth opportunities for CPG brands. Here are 4 trends you'll want to pay attention to this...

Vesta Named Leader in Online Community Management Software by G2

January 4, 2023

Vesta Named Leader in Online Community Management Software by G2

Vesta was recognized by G2 as a leader in Online Community Management Software in their Winter 2023 report. Read about the honors we received....

How to Collect Zero Party Data in 2023 – Complete Guide

December 14, 2022

How to Collect Zero Party Data in 2023 – Complete Guide

Data privacy laws are changing fast and having access to zero party data is critical. Here are some ways your brand can collect zero...