Vesta Blog
November 10, 2020
If you're thinking about starting your own company and need to build revenue, Julie Levi, the President of Progressive Promotions, has the lessons you...
November 3, 2020
Expert marketer Pia Marquez shares how to get started building the one brand you'll be promoting your whole life - your own!
October 27, 2020
Dustin Finkel of KaPop! Snacks is an advocate of continually connecting. He shares his approach to networking and why you need to reach out...
October 20, 2020
Zachary Weinberg, Director of Amazon Advisory at Gartner, is at the forefront of e-tailing and he shares his expertise and knowledge of eCommerce trends.
![[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media](data:image/svg+xml;base64,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)
October 19, 2020
Our study of 7,000+ consumers found they're concerned about the potential influence and negative impact of social media.
![[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online Communities](data:image/svg+xml;base64,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)
October 14, 2020
Our study of 7,000+ consumers found that communities are an important way consumers stay connected, serving as information exchange, creative expression, and socializing hub.
October 13, 2020
Chris Teigland, Exec Chef of Community and Birdhouse in CO, shares lessons in creativity and innovation for marketers looking to stay ahead of trends.
![[EXCLUSIVE STUDY] Six Months of Change: The State of Consumer Action & Brand Sentiment](data:image/svg+xml;base64,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)
October 8, 2020
We found concern about COVID-19 and the use of online channels for socializing and shopping remained high, as did optimism about 2021.
October 6, 2020
Tim Hayden, CEO of Brain+Trust, says brands need to act now, and act fast, to build direct peer-to-peer connections with their audiences.