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How to Generate UGC for CPG With an Online Brand Community

June 28, 2022

How to Generate UGC for CPG With an Online Brand Community

If you want to take your brand to the next level in terms of reach and authenticity, UGC generation is essential. Here’s how to...

4 Brand Advocacy Campaigns That Got it Right

June 28, 2022

4 Brand Advocacy Campaigns That Got it Right

If you’re looking for some inspiration for your own brand advocacy campaigns, here are 4 examples from brands that got it right.

What is a CX Platform and Why is it Important?

June 20, 2022

What is a CX Platform and Why is it Important?

Customer experience is a primary driving factor behind purchase decisions, and a CX platform can help brands manage their customer experience. Learn more.

What Marketers Can Learn from the Popularity of BeReal

June 16, 2022

What Marketers Can Learn from the Popularity of BeReal

Authenticity is in. Here’s what the rising popularity of the Anti-Instagram app BeReal means for marketers.

How to Measure Brand Advocacy

June 3, 2022

How to Measure Brand Advocacy

Accurately measuring the success of your marketing campaigns is crucial—especially with brand advocacy. Here’s how to measure brand advocacy and stay on track.

How to Build Brand Advocacy

June 1, 2022

How to Build Brand Advocacy

We all know brand advocacy is important for growth. But understanding how to effectively build it is harder. Here’s what you need to know.

5 Innovative Consumer Research Techniques for 2022 (And Beyond)

May 23, 2022

5 Innovative Consumer Research Techniques for 2022 (And Beyond)

Check out these 5 innovative consumer research techniques that offer the opportunity to tap into new sources of robust and meaningful insights.

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School Marketing Recommendations)

May 16, 2022

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School Marketing Recommendations)

Discover how online communities help you market better through audience segmentation that identifies subgroups among your target consumer base.

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

April 26, 2022

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Marketers can tap their online community as a Market Research Online Community to reveal new insights into consumer behavior and sentiment.