Vesta Blog

The World of Community Powered Marketing

[EXCLUSIVE STUDY] Understanding Consumer Sentiment in the Summer of the Pandemic

August 28, 2020

[EXCLUSIVE STUDY] Understanding Consumer Sentiment in the Summer of the Pandemic

Wave 7 of Vesta's COVID study from summer 2020 uncovered consumer sentiment around brands and their response to the pandemic, providing guidance for marketers.

As Seen in Loyalty360: How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

August 17, 2020

As Seen in Loyalty360: How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

Building a community of people who love your brand allows you to activate consumers to produce fresh, unique content quickly and easily.

[EXPERT PANEL WEBINAR] How Communities Can Transform Consumer Relationships – As Seen @ Loyalty360 Virtual Loyalty Expo

July 30, 2020

[EXPERT PANEL WEBINAR] How Communities Can Transform Consumer Relationships – As Seen @ Loyalty360 Virtual Loyalty Expo

Brand marketers discuss best practices in online brand community marketing, including how to enhance loyalty, elevate brand engagement, and nurture your most valuable consumers.

[WEBINAR] How Communities Elevate Brand Sentiment Today and Beyond

July 30, 2020

[WEBINAR] How Communities Elevate Brand Sentiment Today and Beyond

Vesta shares the keys to building a community around your brand and explores the importance of brand communities during challenging times.

Hi, We’re Vesta.

June 22, 2020

Hi, We’re Vesta.

We’re thrilled to announce Social Media Link is now Vesta. The Vesta launch is a culmination of 10+ years of leadership in Community Powered...

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

May 18, 2020

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

COVID-19 changed buying behaviors and attitudes as we adjusted to new routines. Our third study helps marketers understand the lasting impact on consumer habits.

[EXCLUSIVE STUDY] How to elevate consumer brand sentiment during the COVID-19 crisis and beyond

May 7, 2020

[EXCLUSIVE STUDY] How to elevate consumer brand sentiment during the COVID-19 crisis and beyond

Vesta’s second COVID-19 study emphasized trends marketers should be aware of as they navigated an evolving landscape, including consumers’ adjustment to a new normal....

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

April 27, 2020

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

Vesta tapped our direct access to millions of consumers to gather real-time sentiment during the COVID-19 crisis, revealing the massive impact on consumer brand...

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

March 25, 2020

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

Connection marketing is important for brands to help ensure consumers feel respected and valued and to sustain relationships through rapidly changing times.