Vesta Blog

The World of Community Powered Marketing

I want to learn about:

Brands Can’t Live By Simple Sampling Alone

April 12, 2018

Brands Can’t Live By Simple Sampling Alone

While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.

Why Marketers Should Segment Based on Life Stages, Not Generations

November 28, 2017

Why Marketers Should Segment Based on Life Stages, Not Generations

Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes....

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

September 25, 2017

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here's how to improve audience engagement.

Intrusive Marketing: The Difference Between Spam and Success

August 15, 2017

Intrusive Marketing: The Difference Between Spam and Success

The most successful permission-based marketing creates a two-way relationship and employs the use of brand-owned communities to further activate consumer advocates.

Dark Social – The Missing Link in Modern Marketing

July 17, 2017

Dark Social – The Missing Link in Modern Marketing

In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...

Using Authentic Influence to Differentiate Your OTC Brand

June 19, 2017

Using Authentic Influence to Differentiate Your OTC Brand

After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health...

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]

May 14, 2017

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]

If you build your community on a social network, it’s not your brand's community. Those groups and their data belong to the social networks.

5 Mother’s Day User-Generated Content Campaigns We Love

April 25, 2017

5 Mother’s Day User-Generated Content Campaigns We Love

We gathered our top five favorite user-generated Mother’s Day campaigns for some inspiration. Spoiler alert: they’ll definitely tug on your heartstrings.

4 Types of Influencer Personas and How to Activate Each

April 13, 2017

4 Types of Influencer Personas and How to Activate Each

We surveyed our Smiley360 Community and discovered four key influencer personas. Learn who they are and how to activate each on behalf of your...