The Challenger Brand Summit confirmed that there has never been a better moment for brands to challenge the status quo. We’ve gathered a roundup of resources inspired by brand leaders who shared at the event.
Scroll down or jump to a topic you’re most interested in…
Theme 1: Communities Are Critical
Theme 2: Crypto & NFTs Are Creating New Value
Theme 3: Define Your Brand Purpose
Theme 4: Web 3.0 is Here
For brands looking to increase brand awareness and reach, nurture existing customer relationships, and organically spark brand advocacy, there’s one channel that stands above the rest: Community marketing.
All companies have a community around them — whether you choose to engage with it or not. Here, how you can use your most loyal customers as a driver for fast growth.
You may be asking why you need community if you’ve already got an audience on other platforms. See why community is a must-have helping these brands maintain loyalty, achieve efficient consumer acquisition, and generate insights.
This new movement creates a stronger bond between the community and the project and shifts the company-consumer relationship to more of a partnership.
Currently, digital marketing uses a shotgun approach to reach large audiences. Crypto-driven marketing strategies represent tremendous opportunities and challenges for advertisers.
One thing to know about working toward a more tangible, digital future: NFTs are important to everyone. The opportunities to get started are endless and easier than you think.
As a socially responsible brand, they understood the need for a community in order to educate and rally like-minded consumers around the brand’s mission.
Sir Kensington’s is on a mission to defend the dignity of food and created a vibrant community, Taste Buds, as a place for health-conscious food enthusiasts who crave clean label products but never want to sacrifice on flavor.
In a recent study from Porter Novelli, they found 78% were more likely to remember a company with a strong purpose. “So while we have to think through function rationally, purpose is just kind of deeply embedded into our psyche and the decisions that we’re making.”
The dawn of Web 3.0 has already begun to encapsulate these core concepts with the growing prominence of NFTs, cryptocurrency, the metaverse and other decentralized technology—and marketers need to know how to talk about these topics effectively.
This new iteration of the internet will put control over data and content back in the hands of users and creators. It will enhance privacy, increase digital trust and loyalty and provide a more immersive experience. But how does that translate to business and the customer experience?
What if every single company could build an open infrastructure for a more creative, collaborative and user-centric space? That’s the promise of Web 3.0 technologies, which could change everything in consumer-brand interaction.
Let’s set up a time to chat.
