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BiPro Drives New Product Awareness with Targeted Peer Influencers

August 9, 2021

BiPro Drives New Product Awareness with Targeted Peer Influencers

Protein brand, BiPro, put some muscle behind their new product line by activating targeted consumers to share authentic word-of-mouth at scale.

DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community

August 2, 2021

DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community

With a portfolio of specialty health brands, DSE Healthcare Solutions created The Upside Community for easy and fast connection to healthy brand engagement.

How Snapple Leveraged Insights & Advocacy to Dodge Product Launch Risk

February 22, 2021

How Snapple Leveraged Insights & Advocacy to Dodge Product Launch Risk

Vesta mobilized a guerilla marketing team of influential shoppers to try the new product, generating excitement of the products’ availability and harvesting insights.

How Sir Kensington’s Taste Buds Community Reclaimed Direct Consumer Relationships

February 22, 2021

How Sir Kensington’s Taste Buds Community Reclaimed Direct Consumer Relationships

Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.

How Leading Healthcare Brand Led its Product Naming Effort

March 5, 2020

How Leading Healthcare Brand Led its Product Naming Effort

Working with Vesta’s Insights team, in 2 weeks the brand was able to determine consumer affinity and preferences to help finalize the product name....