Vesta Communities | Household Products Case Study

ARM & HAMMER™ Baking Soda’s CRM Upgrade: A Fun, Engaged Branded Community

First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? ARM & HAMMER understood the need for a community in order to surprise and delight consumers on the products many uses.

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The Objective

ARM & HAMMER™ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.

The Solution

A Community Destination to Spark Brand Advocacy 

The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products. 

Baking Soda’s CRM Upgrade: Fun, Engaged Community

What Our Client Says

“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, Simple Solutions has helped increase the use of ARM & HAMMER™ Baking Soda in households across the nation”

Brand Manager
ARM & HAMMER™

The Results

41,255

Community members

+16%

Increase in household consumption

+8%

Increase in net promoter score

3.4MM

Social reach

52,500

Pieces of user-generated content