CPG | Case Study

ARM & HAMMER™ Baking Soda’s CRM Upgrade: A Fun, Engaged Branded Community

First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? ARM & HAMMER understood the need for a community in order to surprise and delight consumers on the products many uses.


The Objective

ARM & HAMMER™ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.

Scroll down to see how ARM & HAMMER™ drove these impressive results


Community members

+ 16 %

Increase in household consumption

+ 8 %

Increase in net promoter score

3.4 MM

Social reach


Pieces of user-generated content

The Solution

A Community Destination to Spark Brand Advocacy 

The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products. 

Baking Soda’s CRM Upgrade: Fun, Engaged Community

What Our Client Says

“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, Simple Solutions has helped increase the use of ARM & HAMMER™ Baking Soda in households across the nation”

Brand Manager