CPG | Case Study
First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? ARM & HAMMER understood the need for a community in order to surprise and delight consumers on the products many uses.
ARM & HAMMER™ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.
41,255
Community members
+ 16 %
Increase in household consumption
+ 8 %
Increase in net promoter score
3.4 MM
Social reach
52,500
Pieces of user-generated content
The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products.
“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, the Simple Solutions Community has helped increase the use of ARM & HAMMER™ Baking Soda in households across the nation.”
Brand Manager
ARM & HAMMER™
