CPG | Case Study

ARM & HAMMER™ Baking Soda’s CRM Upgrade: A Fun, Engaged Branded Community

First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? ARM & HAMMER understood the need for a community in order to surprise and delight consumers on the products many uses.


The Objective

ARM & HAMMER™ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMER™ Baking Soda product.

Scroll down to see how ARM & HAMMER™ drove these impressive results


Community members

+ 16 %

Increase in household consumption

+ 8 %

Increase in net promoter score

3.4 MM

Social reach


Pieces of user-generated content

The Solution

A Community Destination to Spark Brand Advocacy 

The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products. 

Hear what they say…

“The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, the Simple Solutions Community has helped increase the use of ARM & HAMMER™ Baking Soda in households across the nation.”

Brand Manager

Baking Soda’s CRM Upgrade: Fun, Engaged Community