Case Study
ARM & HAMMER™ Baking Soda’s CRM Upgrade: A Fun, Engaged Branded Community
Top Use Cases
Community
Â
Industry
Household
Keep scrolling to see how ARM & HAMMER™ drove these impressive results
41,000+
Community Members
+16%
Increase in Household Consumption
+8%
Increase in Net Promoter Score
3MM
Social Reach
52K+
Pieces of User-Generated Content
First marketed in 1843, ARM & HAMMER™ Baking Soda has been a go-to cleaning solution for kitchens, bathrooms, garages and more. But did you know that’s not all ARM & HAMMER™ Baking Soda is used for? ARM & HAMMER understood the need for a community in order to surprise and delight consumers on the products many uses.
The Challenge:
ARM & HAMMERâ„¢ Baking Soda aimed to encourage engagement and advocacy among loyal consumers while educating consumers on the multiple use cases of the ARM & HAMMERâ„¢ Baking Soda product.
"The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. From amplifying brand awareness and user-generated content, to gathering quick insights for marketing and product decisions, the Simple Solutions Community has helped increase the use of ARM & HAMMERâ„¢ Baking Soda in household across the nation.
A Community Destination to Spark Brand Advocacy
The Simple Solutions community is a place for like-minded people to discover the magic of Baking Soda, and to help inspire and inform choices in a way that is familiar, motivating, and memorable. Members of Simple Solutions have the opportunity to connect with a community that cares, participate in great conversations, and get insider access to new content, special offers, and even qualify for free products.Â
