VITAMIN & MINERAL SUPPLEMENT | CASE STUDY
Protein brand, BiPro, put some muscle behind their new product line by activating targeted consumers to share authentic word-of-mouth at scale.
+ 21 %
Increase in Share of Voice
2,400 +
Pieces of User-generated Content
61 %
Likelihood to Purchase Among Peer Influencers
Brands are often stuck playing hide and seek with target consumers, and BiPro knew getting the right people to talk about their brand would boost awareness and drive conversion. With Vesta’s segmentation engine, the brand mobilized 500 socially-connected and “health minded” consumers looking to add natural protein to their diet.
Vesta’s robust activation capabilities made it easy for BiPro to deliver a unique offline-to-online brand experience, complete with exclusive brand swag, informational literature and recipe cards.
With Vesta’s suite of social sharing tools powered by its proprietary Single-Click Sharing™ technology, BiPro drove thousands of posts, reviews, photos, comments, and more across key online channels.
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