VITAMIN & MINERAL SUPPLEMENT | CASE STUDY

How BiPro Drove New Product Awareness with Targeted Peer Influencers

Protein brand, BiPro, put some muscle behind their new product line by activating targeted consumers to share authentic word-of-mouth at scale.

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Mobilize Your Ideal Consumers

Brands are often stuck playing hide and seek with target consumers, and BiPro knew getting the right people to talk about their brand would boost awareness and drive conversion. With Vesta’s segmentation engine, the brand mobilized 500 socially-connected and “health minded” consumers looking to add natural protein to their diet.

Deliver an Engaging Brand Experience

Vesta’s robust activation capabilities made it easy for BiPro to deliver a unique offline-to-online brand experience, complete with exclusive brand swag, informational literature and recipe cards.

Spark High-Quality Reviews Across Key Online Channels

With Vesta’s suite of social sharing tools powered by its proprietary Single-Click Sharing™ technology, BiPro drove thousands of posts, reviews, photos, comments, and more across key online channels.

Results

+ 21 %

Increase in Share of Voice

2,400 +

Pieces of User-generated Content

61 %

Likelihood to Purchase Among Peer Influencers