Food & Beverage | Case Study

Clio Snacks Graduated from Facebook to an Online Brand Community for Enhanced (and Easier) Ambassador Engagement

This fast-growing chocolate-covered yogurt brand is on a mission to help people snack clean without compromise. In an effort to upgrade their consumer engagement away from third-party channels, Clio Snacks migrated from a Facebook-owned community to a brand-owned community. They chose Vesta to start the Clio Cravings Club Community to deliver delicious benefits for consumer ambassadors hungry to engage with the brand.

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In the first 100 days of launching the Clio Cravings Club Community, the brand achieved…

+ 18 %

Increase in Net Promoter Score

+ 8 %

Increase in Purchase Frequency

+ 23 %

Increase in Household Penetration

+ 25 %

Increase in Brand Loyalty

+ 10 %

Increase in Emotional Connection to Brand

A Fully-Owned Brand Channel for Direct Ambassador Relationships

No more social media gatekeepers or limited engagement. Clio Snacks is building genuine brand loyalty through an online brand community that is owned and cultivated by the brand. The Clio Cravings Club Community is a long-term, always-on channel to foster trust, emotional connectivity, and consumer-centric authenticity.

Spread Awareness to Curious Consumers through Authentic User-Generated Content

As a fast-growing challenger brand, Clio Snacks leverages its online brand community to scale impactful UGC, reviews, photos and more across key online channels. Whether it’s educating prospective buyers about Clio Snacks or launching a new product, an online brand community is an army of mobilized advocates to activate and drive conversion.

Predictive Insights to Drive Brand Innovation 

With a full range of survey capabilities, Clio Snacks has an ongoing feedback loop to foster co-creation among consumers. An online brand community empowers the brand to foster passionate participation and serves as an engine for zero-party data ownership. 

Here is what they say…

“We’re constantly engaging with our community…this is not only getting insights but driving loyalty. They feel like they are a part of the development process and for us…We see such value with an ambassador program because we can get so much strong insight from a very valuable consumer base while also again driving long term loyalty”

Rachel Moore
Chief Marketing Officer, Clio Snacks

Podcast Interview

Hear the Chief Marketing Officer of Clio Snacks share why community is the missing ingredient to a complete digital presence. 

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