VITAMIN & MINERAL SUPPLEMENT | CASE STUDY

How DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community

With a portfolio of specialty health brands, DSE Healthcare Solutions knew they had to stay on top of trends. They created The Upside Community for easy and fast connection to healthy brand engagement.

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Acquisition of Zero-Party and First-Party Data to Optimize Go To Market Strategies

With always-on access to The Upside community, DSE Healthcare Solutions can obtain predictive insights through Vesta’s robust research-gathering capabilities. Whether it’s a custom survey, a quick poll or a discussion board, the company can capture important information to inform their strategies to maintain their market standing. 

Leverage Consumer Voices to Elevate Positive Sentiment and Referrals​

Word-of-Mouth is a powerful tool to help drive conversion and to increase brand equity among a target audience. DSE Healthcare Solutions activates The Upside community to participate in campaigns that spark social sharing.

Promote and Amplify Target-Specific Brand Initiatives

DSE Healthcare Solutions created The Upside to drive overall awareness across the market of specific brands within the portfolio. With Vesta’s advanced segmentation engine, delivering relevant offers is turnkey, and most importantly, scalable.

Results

5

Product Innovations Developed or Launched

7,500 +

UGC & Reviews Created

+ 60 %

Increase in Purchase Among Community Members

3.8 MM

Consumer-Generated Impressions

Here is What DSE Healthcare Solutions Has to Say…

"Fergon Iron Restore was completely developed with the help of the Community. They helped us name the product and then sample it and gave us reviews. That whole thing happened within the community."

Michele Muhammad
Chief Sales & Marketing Officer, DSE Healthcare Solutions