Vesta Communities | Personal Care

How hello products Wins at Advocacy With the hello friends Community

Challenger brand, hello products, is on a mission to make the world a friendlier place starting with their line of naturally-friendly oral and personal care products. Naturally, when they needed an advocacy solution for making new brand friends, they turned to Vesta to help them create the hello friends community.

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The Missing Piece to a Complete Online Brand Presence

Website, e-commerce, content, video – hello products is at the forefront of direct-to-consumer relationship building. An online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for hello product consumers.

An Owned Channel for Always-On UGC & Reviews 

The hello friends community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.

Bringing Brand Values to Life and Securing Loyalty with Community

hello products is a challenger brand in the highly competitive oral and personal care market. The hello friends community helps the brand’s unique values shine through and fosters the much-needed emotional connection that cuts through the clutter, competes with the big players, and secures long-lasting loyalty.

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Results

+ 22 %

Increase in Brand Loyalty

+ 20 %

Increase in Net Promoter Score

86,000

UGC, Review & Recommendations Generated

62 %

Have Purchased in the Last 3 Months

Podcast Interview

Hear from the founder of hello products and Chief Innovation Strategist at Colgate-Palmolive, Craig Dubitsky. As a serially successful entrepreneur (think method, eos, Popcorn, Indiana) he shares his business game-changer.

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