Vesta Communities | Personal Care

How hello products Wins at Advocacy With the hello friends Community

Challenger brand, hello products, is on a mission to make the world a friendlier place starting with their line of naturally-friendly oral and personal care products. Naturally, when they needed an advocacy solution for making new brand friends, they turned to Vesta to help them create the hello friends community.

The Missing Piece to a Complete Online Brand Presence

Website, e-commerce, content, video – hello products is at the forefront of direct-to-consumer relationship building. An online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for hello product consumers.

An Owned Channel for Always-On UGC & Reviews 

The hello friends community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.

Bringing Brand Values to Life and Securing Loyalty with Community

hello products is a challenger brand in the highly competitive oral and personal care market. The hello friends community helps the brand’s unique values shine through and fosters the much-needed emotional connection that cuts through the clutter, competes with the big players, and secures long-lasting loyalty.

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+ 22 %

Increase in Brand Loyalty

+ 20 %

Increase in Net Promoter Score


UGC, Review & Recommendations Generated

62 %

Have Purchased in the Last 3 Months

Podcast Interview

Hear from the founder of hello products and Chief Innovation Strategist at Colgate-Palmolive, Craig Dubitsky. As a serially successful entrepreneur (think method, eos, Popcorn, Indiana) he shares his business game-changer.

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