Personal Care | Case Studies
Challenger brand, hello products, is on a mission to make the world a friendlier place starting with their line of naturally-friendly oral and personal care products. Naturally, when they needed an advocacy solution for making new brand friends, they turned to Vesta to help them create the hello friends community.
+ 22 %
Increase in Brand Loyalty
+ 20 %
Increase in Net Promoter Score
86,000
UGC, Review & Recommendations Generated
62 %
Have Purchased in the Last 3 Months
“Our hello friends community was created to encourage a more thoughtful approach to oral care and inspire members to think about the products they are using. It quickly became a home for vocal brand advocates, providing education and prompting action to broaden our brand awareness.”
Lauri Kien Kotcher
CEO, hello Products
Website, e-commerce, content, video – hello products is at the forefront of direct-to-consumer relationship building. An online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for hello product consumers.
The hello friends community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.
hello products is a challenger brand in the highly competitive oral and personal care market. The hello friends community helps the brand’s unique values shine through and fosters the much-needed emotional connection that cuts through the clutter, competes with the big players, and secures long-lasting loyalty.
Hear from the founder of hello products and Chief Innovation Strategist at Colgate-Palmolive, Craig Dubitsky. As a serially successful entrepreneur (think method, eos, Popcorn, Indiana) he shares his business game-changer.
Download Now
related case studies
