Vesta Insights | Healthcare Case Study

How Leading Healthcare Brand Led its Product Naming Effort

A leading manufacturer of healthcare supplements and products that provide solutions to specialty health concerns.

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The Objective

To prepare for the launch of a new product, the brand needed to choose a name for their new iron supplement product in an efficient and speedy manner.

The Solution

Identified Quality Respondents to Participate in Naming Study  

Using our robust segmentation capabilities, we identified respondents within the brand’s key target.

Designed and Deployed a Customized Survey 

Working with Vesta’s Insights team, the brand delivered a customized survey to understand affinity and preferences for possible brand names.

Gather Results and Act! 

Vesta’s Insights Team delivered straight-forward and actionable results to help inform the brand all the way through the new product’s launch.

Results

2

Week Turnaround

$10K

Saved in Costs

518

Respondents Completed Survey