TARGETED PEER INFLUENCERS
Mobilize Ideal Consumers
Brands are often stuck playing hide and seek with target consumers, and BuzzBallz knew getting the right people to talk about their brand would boost awareness and drive conversion.
Vesta’s segmentation engine identifies ideal consumer segments through progressive profile information, customized surveys, and API-connected social data. The brand mobilized 1,000 socially-connected men and women, ages 22-44 who enjoy outdoor activities, evening relaxation, and of course, a good party.