Case Study
How Sir Kensington’s Reclaimed Consumer Relationships
Top Use Cases
Community hubs
Industry
Food & Bev,
CPG
Keep scrolling to see how Sir Kensington’s cooked up these results.
34,000+
Community Members
+132%
Net Promoter Score
91%
Positive Brand Opinion
35,000+
Pieces of UGC Created
51,000+
Survey Responses
Sir Kensington’s is a leading provider of premium condiments and an integral offering across retail, ecommerce and foodservice in the U.S.
The Challenge:
The Sir Kensington’s marketing team wanted to strengthen relationships with consumers, foster co-creation, and understand what resonates with their audience.Â
"We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we've found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington's. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans."
Why Rent When You Can Own?
Sir Kensington’s is building genuine brand loyalty through a channel that is owned and cultivated by the brand. With no social media gatekeepers, the brand has a long-term, always-on channel to foster trust, emotional connectivity, and consumer-centric authenticity.
Creating Direct Access to Consumers for Co-Creation
With an owned community channel, co-creation with fans builds a feedback loop that ensures Sir Kensington’s is offering eaters what they love most about the brand, as well as fostering passionate participation and a true two-way relationship.Â
The Always-On Resource to Build a Better Brand
Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.
