Vesta Communities | Food & Beverage Case Study

How Sir Kensington's Taste Buds Community Reclaimed Direct Consumer Relationships

Sir Kensington's is on a mission to defend the dignity of food and created a vibrant community, Taste Buds, as a place for health-conscious food enthusiasts who crave clean label products but never want to sacrifice on flavor.


Why Rent When You Can Own?

Sir Kensington’s is building genuine brand loyalty through a channel that is owned and cultivated by the brand. With no social media gatekeepers, the brand has a long-term, always-on channel to foster trust, emotional connectivity, and consumer-centric authenticity.


Direct Access to Consumers for Co-Creation

With an owned community channel, co-creation with fans builds a feedback loop that ensures Sir Kensington’s is offering eaters what they love most about the brand, as well as fostering passionate participation and a true two-way relationship. 


The Always-On Resource to Build a Better Brand

Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.

The Results…

29,000 +

Community Members

+ 132 %

Increase in Net Promoter Score

92 %

Positive Brand Opinion

27,000 +

Pieces of UGC Created

34,000 +

Survey Responses

Podcast Interview

Listen to the Happy Marketer Connection podcast interview with Alex Colkitt, discussing “Engagement” and Sir Kensington’s Taste Buds community.

Download Now

What Our Clients Says

“Platforms like Instagram and email are one-way communication channels better served for broadcasting Sir Kensington's news and updates. With Vesta, we are building a community of fans that are invited to co-create with us, which deepens our relationship with each member in a unique way and ultimately converts fans into advocates!”

Alex Colkitt, Content and Community Strategist, Sir Kensington's

Alex Colkitt
Content & Community Strategist