Vesta Communities | Food & Beverage Case Study

How Sir Kensington's Taste Buds Community Reclaimed Direct Consumer Relationships

Sir Kensington's is on a mission to defend the dignity of food and created a vibrant community, Taste Buds, as a place for health-conscious food enthusiasts who crave clean label products but never want to sacrifice on flavor.

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OWNED CHANNEL

Why Rent When You Can Own?

Sir Kensington’s is building genuine brand loyalty through a channel that is owned and cultivated by the brand. With no social media gatekeepers, the brand has a long-term, always-on channel to foster trust, emotional connectivity, and consumer-centric authenticity.

CO-CREATION

Direct Access to Consumers for Co-Creation

With an owned community channel, co-creation with fans builds a feedback loop that ensures Sir Kensington’s is offering eaters what they love most about the brand, as well as fostering passionate participation and a true two-way relationship. 

INSIGHTS

The Always-On Resource to Build a Better Brand

Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.

In less than one year…

18,000 +

Community Members

3 MM

Community Reach

92 %

Positive Brand Opinion

13,000 +

Pieces of UGC Created

5,000 +

Survey Responses for Eater Segment Insights

Podcast Interview

Listen to the Happy Marketer Connection podcast interview with Alex Colkitt, discussing “Engagement” and Sir Kensington’s Taste Buds community.

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What Our Clients Says

“Platforms like Instagram and email are one-way communication channels better served for broadcasting Sir Kensington's news and updates. With Vesta, we are building a community of fans that are invited to co-create with us, which deepens our relationship with each member in a unique way and ultimately converts fans into advocates!”

Alex Colkitt, Content and Community Strategist, Sir Kensington's

Alex Colkitt
Content & Community Strategist