
RETAIL ACTIVATION
Generate On-Shelf Excitement at Key Retailers
In a highly competitive space, Snapple needed a way to boost awareness of its new product, Snapple Straight Up Tea, and to drive purchase trial and conversion, specifically in Target retail stores. Vesta worked with the brand to identify and mobilize a guerilla marketing team – 1,200 influential Target shoppers to try the new product and generate buzz and excitement of the products’ availability on-shelf.