
RETAIL ACTIVATION
Generate On-Shelf Excitement at Key Retailers
In a highly competitive space like Target, Snapple needed a way to boost awareness of its new product, Snapple Straight Up Tea, and to drive purchase trial and conversion. Vesta worked with the brand to identify and mobilize a guerilla marketing team – 1,200 influential Target shoppers – to try the new product and generate buzz and excitement of the products’ availability on-shelf.