Vesta Peer Influencers | Food & Beverage Case Study

How LALA® Drives Product Trial Through Word of Mouth Marketing

LALA®, a producer of high-quality yogurt and Mexican-style sour cream and milk, is on a mission to create new and great-tasting ways to feed the body and soul. But the brand needed to boost themselves in the market.

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The Objective

LALA® needed to increase trial and awareness while driving purchase consideration and conversion for LALA® foods. They aimed to elevate awareness, trial, and repeat purchases in US stores, with a specific focus on increased foot traffic and in-store purchases at key retail partners including Walmart, Kroger, Publix, and Meijer.

Keep scrolling to see how LALA® drove these impressive results

2,676

Pieces of UGC created

2.9 MM

Total Mission impressions

+ 23 %

Increase in share-of-voice

146

Retail reviews

+ 53 %

Increase in likelihood to purchase

The Solution

Mobilized 750 Peer Influencers From the Smiley360 Community 

Using our robust segmentation capabilities, we identified participants within LALA®’s key consumer target—men and women, ages 25-35, living an “on-the-go” lifestyle and who shop at key retailers.

Delivered a Customized Brand Experience

Activated consumers were invited to join the “LALA® Yogurt Smoothies Mission” and given a complimentary LALA® drinkable yogurt product through a VIP coupon redeemed at targeted retailers.

Sparked Thousands of Pieces of User-Generated Content 

After experiencing the product, participants were encouraged to share their experiences with friends and followers across online channels.

Curated Content to Enhance Brand Assets

Through Vesta’s Single-Click Sharing™ technology, LALA® collected and curated thousands of posts, pictures, and reviews to repurpose of the brand’s website.