Food & Beverage | Case Study
LALA®, a producer of high-quality yogurt and Mexican-style sour cream and milk, is on a mission to create new and great-tasting ways to feed the body and soul. But the brand needed to boost themselves in the market.
LALA® needed to increase trial and awareness while driving purchase consideration and conversion for LALA® foods. They aimed to elevate awareness, trial, and repeat purchases in US stores, with a specific focus on increased foot traffic and in-store purchases at key retail partners including Walmart, Kroger, Publix, and Meijer.
2,676
Pieces of UGC created
2.9 MM
Total Mission impressions
+ 23 %
Increase in share-of-voice
146
Retail reviews
+ 53 %
Increase in likelihood to purchase
Using our robust segmentation capabilities, we identified participants within LALA®’s key consumer target—men and women, ages 25-35, living an “on-the-go” lifestyle and who shop at key retailers.
Activated consumers were invited to join the “LALA® Yogurt Smoothies Mission” and given a complimentary LALA® drinkable yogurt product through a VIP coupon redeemed at targeted retailers.
After experiencing the product, participants were encouraged to share their experiences with friends and followers across online channels.
Through Vesta’s Single-Click Sharing™ technology, LALA® collected and curated thousands of posts, pictures, and reviews to repurpose of the brand’s website.
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