Case Study
How LALA® Drives Product Trial Through Word of Mouth Marketing
Top Use Cases
Brand Advocacy
User-generated Content
Ratings & Reviews
Industry
Food & Beverage
Keep scrolling to see how LALA® drove these healthy results
2,676
Pieces of User-Generated Content
2MM
Community-Generated Impressions
+23%
Increase in online
share of voice
146
Retail reviews
+53%
Increase in likelihood to purchase
LALA®, a producer of high-quality yogurt and Mexican-style sour cream and milk, is on a mission to create new and great-tasting ways to feed the body and soul. But the brand needed to boost themselves in the market.
The Challenge:
LALA® needed to increase trial and awareness while driving purchase consideration and conversion for LALA® foods. They aimed to elevate awareness, trial, and repeat purchases in US stores, with a specific focus on increased foot traffic and in-store purchases at key retail partners including Walmart, Kroger, Publix, and Meijer.
Mobilized 750 Peer Influencers from the Smiley360 Community
Using our robust segmentation capabilities, we identified participants within LALA®’s key consumer target—men and women, ages 25-35, living an “on-the-go” lifestyle and who shop at key retailers.
Delivered a Customized Brand Experience
Activated consumers were invited to join the “LALA® Yogurt Smoothies Mission” and given a complimentary LALA® drinkable yogurt product through a VIP coupon redeemed at targeted retailers.
Sparked Thousands of Pieces of User-Generated Content
After experiencing the product, participants were encouraged to share their experiences with friends and followers across online channels.
Curated Content to Enhance Brand Assets
Through Vesta’s Single-Click Sharing™ technology, LALA® collected and curated thousands of posts, pictures, and reviews to repurpose on the brand’s website.
