Premium Beauty | Case Study

Meet the Hero Cosmetics Skin Squad. Making Sampling & Reviews Investment Work Harder.

This fast-growing premium beauty brand that empowers people with acne-prone skin achieves glowing results with its Hero Skin Squad community. See how cultivating passionate consumers strengthened brand relationships while taking sampling to the next level and driving influential reviews and valuable insights.

In the first 100 days of launching the Hero Skin Squad Community, the brand achieved…

+ 19 %

Increase in Net Promoter Score

+ 21 %

Increase in Purchase Conversion

+ 25 %

Increase in Average Spend Per Community Member

400 +

High-Quality Product Reviews

Here is what they say…

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. The activities and insights coming out of our community are creating great value for Hero.”

Amy Calhoun Robb
VP of Marketing, Hero Cosmetics

A Dedicated Home for Targeted Product Trial and Brand Interaction

As a brand-owned asset, the Hero Skin Squad Community serves as a home base for consumers to connect with the Hero Cosmetics brand. Here, community members can participate in interactive brand experiences including social sampling, promotional offers, surveys & polls, and engaging community discussions – all personalized based on first-party data.

Drive Conversion at Retail with Authentic, High-Quality Reviews and UGC

The Hero Skin Squad Community generates UGC and syndicates reviews across key online channels. Whether it’s six new product launches that needed a boost of social proof in 2022 or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.

Predictive Insights to Power Brand Innovation

With a full range of survey capabilities, Hero Cosmetics has an ongoing feedback loop to foster co-creation among consumers. From tracking new trends to designing new product innovation, an online brand community empowers the brand to foster passionate participation and serves as an engine for zero-party and first-party data ownership.