Premium Beauty | Case Study
This fast-growing premium beauty brand that empowers people with acne-prone skin achieves glowing results with its Hero Skin Squad community. See how cultivating passionate consumers strengthened brand relationships while taking sampling to the next level and driving influential reviews and valuable insights.
+ 19 %
Increase in Net Promoter Score
+ 21 %
Increase in Purchase Conversion
+ 25 %
Increase in Average Spend Per Community Member
400 +
High-Quality Product Reviews
“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. The activities and insights coming out of our community are creating great value for Hero.”
Amy Calhoun Robb
VP of Marketing, Hero Cosmetics
As a brand-owned asset, the Hero Skin Squad Community serves as a home base for consumers to connect with the Hero Cosmetics brand. Here, community members can participate in interactive brand experiences including social sampling, promotional offers, surveys & polls, and engaging community discussions – all personalized based on first-party data.
The Hero Skin Squad Community generates UGC and syndicates reviews across key online channels. Whether it’s six new product launches that needed a boost of social proof in 2022 or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.
With a full range of survey capabilities, Hero Cosmetics has an ongoing feedback loop to foster co-creation among consumers. From tracking new trends to designing new product innovation, an online brand community empowers the brand to foster passionate participation and serves as an engine for zero-party and first-party data ownership.
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