Consumer Healthcare | Case Study
As a brand that’s been around 125 years, Mentholatum understands the need to innovate in order to preserve the trust it has built with families for generations. Mentholatum’s VaporDuo product used Vesta to capture key insights from real consumers with a community-driven virtual focus group.
With Vesta’s engaged online community panel and always-on technology, virtual focus groups helped Mentholatum gain rich, qualitative results on a faster and less expensive timeline than traditional focus group studies.
1
Week Turnaround for Results
100 +
Actionable Insights Delivered to Brand
1000 +
Qualified Participants
2
Segmentation Types Studied - Brand Users & Category Users
13
Focus Group Attendees
Mentholatum was armed with valuable insights related to consumer purchase behavior to help deepen existing retail partnerships while also facilitating new relationships and securing further distribution. These insights were specifically used to help achieve distribution at Dollar General stores.
Through specific trial & usage feedback, Mentholatum accumulated numerous ideas and suggestions to attract consumers through product packaging, design, and overall messaging of brand benefits.
In a competitive market, Mentholatum was able to laser-focus on its strong differentiators in the space to maximize market dominance.
“The insights we captured from our virtual focus group with Vesta empowered our brand with insight to achieve new distribution in Dollar General stores. We gained key learnings around product usage and trial, purchasing behavior, and packaging design. In doing multiple insights studies with Vesta, their team spearheads projects and delivers timely and valuable results for our brand.”
related case studies
