Case Study
How Mentholatum Secures New Customer Distribution and Innovation with Virtual Community Focus Group
Top Use Cases
Community
Consumer Insights
Â
Industry
Consumer Healthcare
Keep scrolling to see how Mentholatum used insights to power brand initiatives
1
Week Turnaround for Results
100+
Actionable Insights Delivered to Brand
1000
Qualified Participants
2
Segmentation Types Studied – Brand Users & Category Users
With TINT’s engaged online community panel and always-on technology, virtual focus groups helped Mentholatum gain rich, qualitative results on a faster and less expensive timeline than traditional focus group studies.
The Challenge:
As a brand that’s been around 125 years, Mentholatum understands the need to innovate in order to preserve the trust it has built with families for generations. Mentholatum’s VaporDuo product used TINT to capture key insights from real consumers with a community-driven virtual focus group.
"The insights we captured from our virtual focus group with TINT empowered our brand with insight to achieve new distribution in Dollar General store. We gained key learning around product usage and trial, purchasing behavior, and packaging design. In doing multiple insights studies with TINT, their team spearheads projects and delivers timeline and valuable results for our brand."
Presented to Sales Team to Support Sell-in at Key Customers
Mentholatum was armed with valuable insights related to consumer purchase behavior to help deepen existing retail partnerships while also facilitating new relationships and securing further distribution. These insights were specifically used to help achieve distribution at Dollar General stores.
Shared with Innovation Team as Part of Messaging and Packaging Evaluation
Through specific trial & usage feedback, Mentholatum accumulated numerous ideas and suggestions to attract consumers through product packaging, design, and overall messaging of brand benefits.
Used by Consumer Insights Team to Determine Competitive Claims and White Space
In a competitive market, Mentholatum was able to laser-focus on its strong differentiators in the space to maximize market dominance.
