March 5, 2020
How Leading Healthcare Brand Led its Product Naming Effort
Working with Vesta’s Insights team, in 2 weeks the brand was able to determine consumer affinity and preferences to help finalize the product name....
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March 5, 2020
How TAZO Chai Tea Increased Trial at Key Retailers with Peer Influencers
Targeted influencers were invited to join the TAZO Mission, activating 4,100 tea lovers, resulting in 13,000 pieces of UGC and 20MM total Mission Impressions.
Vesta Peer Influencers