VITAMIN & MINERAL SUPPLEMENT | CASE STUDY

How Sambucol Created a Two-Way Consumer Relationship with the SambuCrew Community

Immune support supplement brand, Sambucol, aimed to boost knowledge of Elderberry and Sambucol technology while generating valuable feedback and turning consumers into brand advocates.

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The Missing Piece to a Complete Online Brand Presence

Website, e-commerce, content, video – Sambucol is at the forefront of digital relationship building. The SambuCrew online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for Sambucol consumers.

An Owned Channel for Always-On UGC & Reviews 

The SambuCrew community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.

Bringing Brand Values to Life and Securing Loyalty with Community

Consumers have a stunning amount of choice, and the SambuCrew community is building genuine brand loyalty through added-value touchpoints that foster trust, authenticity, and emotional connectivity, instilling Sambucol as a holistic staple in consumers’ lives beyond winter immune support.​

Results

10,000 +

Pieces of User-Generated Content

7 MM

Consumer Generated Impressions

5,400 +

Survey Responses Collected

75 %

Very Positive Brand Opinion

68 %

Net Promoter Score