Vesta Communities | Food & Beverage Case Study

Veggies Made Great Harvests Big Results From Its Community

Veggies Made Great is on a mission to get America hooked on veggies, and offers healthy, delicious food choices for the whole family. They knew they had passionate fans, but were looking for a way to activate their consumers and grow deeper connections with them.

https://www.vesta-go.com/wp-content/uploads/2020/05/iStock-1146077080-VMG-Hero-scaled.jpg

The Objective

Veggies Made Great recognized the power of a consumer community and had taken steps to try to build their own. But without the right tools and the expertise, they were struggling to effectively manage its daily operations and to maximize its potential for social advocacy and shopper marketing.

The Solution

A Community Grows Audience Engagement 

The Veggies Made Great Community welcomes the brand’s fans (aka, “Veg Heads”) to connect with fellow health-conscious consumers and the brand. A welcoming destination for busy parents looking to make good choices for their families, it provides helpful information and inspiration, from supportive conversations to access to health and wellness experts. A generous helping of fun is in the mix too, with insider access to try new product and fun WOM activities.  

Successful Shopper Marketing & Social Advocacy Mission Yields Greater Awareness 

The Veggies Made Great Community has allowed the brand to activate its fans to share their excitement for its products to build brand awareness. One campaign asked “Veg Heads” to “plant” discount coupons in stores nationwide, then spread the word on social media. The fun members had in surprising fellow shoppers with coupons was surpassed only by the results generated. 

Plant a Coupon Campaign Results

4,460

Coupons planted

20%

Redemption rate

+30%

Above industry average for redemption rate

92,000+

Social reach