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Category: Advocacy & UGC

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[WEBINAR] Are You Ready for a Brand Owned Community?

January 6, 2021

[WEBINAR] Are You Ready for a Brand Owned Community?

How do you know you’re ready to invest in an online community? Learn how to scale a community, keys to success, and missteps to...

Veggies Made Great, in Partnership with Vesta, Wins Award for Customer Engagement & Advocacy

December 18, 2020

Veggies Made Great, in Partnership with Vesta, Wins Award for Customer Engagement & Advocacy

Loyalty360 honored Veggies Made Great with a Silver Award for "Customer Engagement and Advocacy" for its online brand community, powered by Vesta.

As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

February 14, 2020

As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

January 30, 2020

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

As what it means to be "influential" evolves - looking at you, peer influencers - brands should focus on makers of enticing content and...

2020s Trend #2: “Experience” is the New “Content”

January 13, 2020

2020s Trend #2: “Experience” is the New “Content”

Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers' new...

[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers

March 4, 2019

[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers

Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.

Three Rules for Enhancing Your Amazon Product Pages

November 13, 2018

Three Rules for Enhancing Your Amazon Product Pages

Brands are challenged to make their products stand out in Amazon’s massive marketplace. Make sure your brand is in the shopping cart.

Brands Can’t Live By Simple Sampling Alone

April 12, 2018

Brands Can’t Live By Simple Sampling Alone

While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

September 25, 2017

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here's how to improve audience engagement.