June 3, 2022
How to Measure Brand Advocacy
Accurately measuring the success of your marketing campaigns is crucial—especially with brand advocacy. Here’s how to measure brand advocacy and stay on track.
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Category: Advocacy & UGC
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June 1, 2022
How to Build Brand Advocacy
We all know brand advocacy is important for growth. But understanding how to effectively build it is harder. Here’s what you need to know.
December 19, 2021
What is Brand Advocacy & How Your Business Can Gain From It
Brand advocacy is one of the most effective marketing strategies. Learn how to get brand advocates for your business with real life examples.
December 18, 2020
Veggies Made Great, in Partnership with Vesta, Wins Award for Customer Engagement & Advocacy
Loyalty360 honored Veggies Made Great with a Silver Award for "Customer Engagement and Advocacy" for its online brand community, powered by Vesta.
February 14, 2020
As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place
Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...
January 30, 2020
2020s Marketing Trend #6: Social Will Be About Connection, Not Clout
As what it means to be "influential" evolves - looking at you, peer influencers - brands should focus on makers of enticing content and...
January 13, 2020
2020s Trend #2: “Experience” is the New “Content”
Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers' new...
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March 4, 2019
[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers
Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.
November 13, 2018
Three Rules for Enhancing Your Amazon Product Pages
Brands are challenged to make their products stand out in Amazon’s massive marketplace. Make sure your brand is in the shopping cart.