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Category: Advocacy & UGC

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Using Authentic Influence to Differentiate Your OTC Brand

June 19, 2017

Using Authentic Influence to Differentiate Your OTC Brand

After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health...

5 Mother’s Day User-Generated Content Campaigns We Love

April 25, 2017

5 Mother’s Day User-Generated Content Campaigns We Love

We gathered our top five favorite user-generated Mother’s Day campaigns for some inspiration. Spoiler alert: they’ll definitely tug on your heartstrings.

4 Types of Influencer Personas and How to Activate Each

April 13, 2017

4 Types of Influencer Personas and How to Activate Each

We surveyed our Smiley360 Community and discovered four key influencer personas. Learn who they are and how to activate each on behalf of your...

4 Ways to Effectively Repurpose User-Generated Content [Part Two]

March 3, 2017

4 Ways to Effectively Repurpose User-Generated Content [Part Two]

Repurposing UGC on your website is beneficial for driving purchase decisions and product discovery. Learn how to effectively repurpose your consumer’s UGC.

4 Ways to Effectively Repurpose User-Generated Content [Part One]

February 27, 2017

4 Ways to Effectively Repurpose User-Generated Content [Part One]

Repurposing UGC saves resources and helps increase brand loyalty. Learn how to effectively repurpose your consumer’s UGC.

2 Ways a Brand-Owned Community Can Boost Your SEO

January 24, 2017

2 Ways a Brand-Owned Community Can Boost Your SEO

What’s so special about online brand communities when it comes to SEO? The answer is authentic and quality user-generated content.

7 Lessons In Online Communities From Reddit, New York Times & More

June 14, 2016

7 Lessons In Online Communities From Reddit, New York Times & More

Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.

Four Rules for an Effective Advocate Community

August 6, 2015

Four Rules for an Effective Advocate Community

The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do...

From the Biz Corner: Why People Share on Certain Social Networks

April 27, 2015

From the Biz Corner: Why People Share on Certain Social Networks

We would be remiss if we did not point out that via the proliferation of social media, people have been forced to develop different...