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Category: Advocacy & UGC

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Spring Cleaning: Social Media Style

March 16, 2015

Spring Cleaning: Social Media Style

Spring cleaning doesn’t just have to be about cleaning your house from the long winter that we have had. Brands and companies can also...

Three Ways CPG Brands Can Be More Like Lifestyle Brands

December 19, 2014

Three Ways CPG Brands Can Be More Like Lifestyle Brands

This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...

5 Mistakes You’re Making with Consumer Influencer Marketing

November 12, 2014

5 Mistakes You’re Making with Consumer Influencer Marketing

It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth...

Social Media Influence on the Restaurant Industry

July 31, 2014

Social Media Influence on the Restaurant Industry

Social media has given consumers the power to spread information to hundreds, if not thousands, of people in a matter of seconds.  For the...

The Do’s and Don’ts of Handling Negative Posts

July 16, 2014

The Do’s and Don’ts of Handling Negative Posts

Date yourself. Think back to your younger years and the excitement, along with anxiety, you felt on your first day of school each year....