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Category: Community Powered Marketing

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What is Community Commerce and Why Should Brands Care

May 2, 2023

What is Community Commerce and Why Should Brands Care

We explore what community commerce is, why it's important for brands, and how you can maximize community-driven brand conversations to drive sales.

How to Create a Community Powered Marketing Strategy

April 25, 2023

How to Create a Community Powered Marketing Strategy

Discover the steps for crafting a powerful Community Powered Marketing strategy with examples of brands doing online brand communities right.

[New Research] 5 Things Gen Z Wants From Online Brand Communities

April 11, 2023

[New Research] 5 Things Gen Z Wants From Online Brand Communities

Gen Z is the most powerful consumer group today. Here are five things you should know if you’re thinking about Community Powered Marketing with...

Warning for Marketers: Community Must Be More Than a Buzzword in 2023 [INFOGRAPHIC]

March 28, 2023

Warning for Marketers: Community Must Be More Than a Buzzword in 2023 [INFOGRAPHIC]

8 in 10 consumers feel that brands are overusing the word community. Discover what consumers really want from online brand communities.

2023 Study – What Consumers are Looking for in an Online Brand Community

March 13, 2023

2023 Study – What Consumers are Looking for in an Online Brand Community

5 key takeaways for marketers from our landmark study, The Big Online Brand Community Study, of more than 4,900 consumers. Uncover trends and expectations...

Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast

February 16, 2023

Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast

Our Founder and CEO, Sue Frech, joins the ANA's Champions of Growth podcast to discuss how Community Powered Marketing is the most impactful tool...

Vesta’s VP of Insights Joins Pathmonk Presents Podcast to Discuss Community & Personalization

January 19, 2023

Vesta’s VP of Insights Joins Pathmonk Presents Podcast to Discuss Community & Personalization

Our VP of Insights joined Pathmonk Presents podcast to discuss how Vesta helps brands drive advocacy, insights, lasting emotional loyalty + more!

Custom Community Platform or White Label Community Platform: Which is Best?

December 7, 2022

Custom Community Platform or White Label Community Platform: Which is Best?

Creating an online community? Here's what you need to know about building a custom solution vs partnering with a ready-made platform.

Why is Community Engagement Important?

November 4, 2022

Why is Community Engagement Important?

Engaging a community in a way that's valuable to both the consumer and your brand is critical. We cover the crucial steps of a...