May 2, 2023
What is Community Commerce and Why Should Brands Care
We explore what community commerce is, why it's important for brands, and how you can maximize community-driven brand conversations to drive sales.
Blog
Category: Community Powered Marketing
I want to learn about:
Stay Informed
April 25, 2023
How to Create a Community Powered Marketing Strategy
Discover the steps for crafting a powerful Community Powered Marketing strategy with examples of brands doing online brand communities right.
![[New Research] 5 Things Gen Z Wants From Online Brand Communities](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDEzMzQiIHdpZHRoPSIxNTgwIiBoZWlnaHQ9IjEzMzQiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ3d3cudmVzdGEtZ28uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDQlMkZWZXN0YS1CbG9nLUZlYXR1cmVkLUltYWdlLTE1ODBweC14LTk3MHB4LTIwMjMtMDQtMTBUMTgwMjEwLjEzNy0xNTgweDEzMzQucG5nIiBkYXRhLXc9IjE1ODAiIGRhdGEtaD0iMTMzNCIgZGF0YS1iaXA9IiI+PC9zdmc+)
April 11, 2023
[New Research] 5 Things Gen Z Wants From Online Brand Communities
Gen Z is the most powerful consumer group today. Here are five things you should know if you’re thinking about Community Powered Marketing with...
![Warning for Marketers: Community Must Be More Than a Buzzword in 2023 [INFOGRAPHIC]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyNzY1IDE2OTgiIHdpZHRoPSIyNzY1IiBoZWlnaHQ9IjE2OTgiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ3d3cudmVzdGEtZ28uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDMlMkZWZXN0YS1CbG9nLUZlYXR1cmVkLUltYWdlLTE1ODBweC14LTk3MHB4LTIwMjMtMDMtMjdUMTQ1OTI3LjY4MS5wbmciIGRhdGEtdz0iMjc2NSIgZGF0YS1oPSIxNjk4IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
March 28, 2023
Warning for Marketers: Community Must Be More Than a Buzzword in 2023 [INFOGRAPHIC]
8 in 10 consumers feel that brands are overusing the word community. Discover what consumers really want from online brand communities.
March 13, 2023
2023 Study – What Consumers are Looking for in an Online Brand Community
5 key takeaways for marketers from our landmark study, The Big Online Brand Community Study, of more than 4,900 consumers. Uncover trends and expectations...
February 16, 2023
Vesta CEO Sue Frech Appears on ANA Champions of Growth Podcast
Our Founder and CEO, Sue Frech, joins the ANA's Champions of Growth podcast to discuss how Community Powered Marketing is the most impactful tool...
January 19, 2023
Vesta’s VP of Insights Joins Pathmonk Presents Podcast to Discuss Community & Personalization
Our VP of Insights joined Pathmonk Presents podcast to discuss how Vesta helps brands drive advocacy, insights, lasting emotional loyalty + more!
December 7, 2022
Custom Community Platform or White Label Community Platform: Which is Best?
Creating an online community? Here's what you need to know about building a custom solution vs partnering with a ready-made platform.
November 4, 2022
Why is Community Engagement Important?
Engaging a community in a way that's valuable to both the consumer and your brand is critical. We cover the crucial steps of a...