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Category: Consumer Insights

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How Consumer Insights Goes Beyond Market Research

August 9, 2022

How Consumer Insights Goes Beyond Market Research

We're tackling what it means to be an insights-driven brand, why it's important, and examples of brands using consumer insights to grow their business....

Consumers Seek Personalized Wellness in 2023  [EXCLUSIVE RESEARCH]

August 1, 2022

Consumers Seek Personalized Wellness in 2023 [EXCLUSIVE RESEARCH]

Our research reveals what consumers want from Vitamin, Mineral, and Supplements and Hydration Drink brands and how marketers can maximize results in 2023 and...

Three Tips for Securing Brand Harmony

July 19, 2022

Three Tips for Securing Brand Harmony

Having a cohesive brand experience is one of the strongest ways to show value to consumers. Here are three tips for securing brand harmony...

5 Innovative Consumer Research Techniques for 2022 (And Beyond)

May 23, 2022

5 Innovative Consumer Research Techniques for 2022 (And Beyond)

Check out these 5 innovative consumer research techniques that offer the opportunity to tap into new sources of robust and meaningful insights.

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School Marketing Recommendations)

May 16, 2022

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School Marketing Recommendations)

Discover how online communities help you market better through audience segmentation that identifies subgroups among your target consumer base.

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

April 26, 2022

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Marketers can tap their online community as a Market Research Online Community to reveal new insights into consumer behavior and sentiment.

Consumer Insights: What You Need to Know (And How Vesta Can Help)

November 24, 2021

Consumer Insights: What You Need to Know (And How Vesta Can Help)

Let’s explore the what, why, and how of achieving business impact through consumer insights, including the ways Vesta is designed to help you...

Consumer Market Research – A Comprehensive Guide for 2022

November 19, 2021

Consumer Market Research – A Comprehensive Guide for 2022

Consumer market research explained: Learn all about the basics, processes, service providers, and how Vesta can help.

Brand Loyalty in the Food & Bev Category Falls Short – See What Consumers Are Craving

November 10, 2021

Brand Loyalty in the Food & Bev Category Falls Short – See What Consumers Are Craving

Consumers are craving quality ingredients and ratings and reviews when selecting new Food & Bev brands. How can marketers use this information?