Blog
April 26, 2022
Marketers can tap their online community as a Market Research Online Community to reveal new insights into consumer behavior and sentiment.
November 24, 2021
Let’s explore the what, why, and how of achieving business impact through consumer insights, including the ways Vesta is designed to help you...
November 19, 2021
Consumer market research explained: Learn all about the basics, processes, service providers, and how Vesta can help.
November 10, 2021
Consumers are craving quality ingredients and ratings and reviews when selecting new Food & Bev brands. How can marketers use this information?
October 27, 2021
Pet adoptions benefit more than just the pet and the owner. A rise in pet adoptions is driving Pet Brand Marketers to engage their...
July 8, 2021
We surveyed over 14,000 consumers and identified five audience segments and the strategies that marketers can harness to spark action and build engagement. ...
March 31, 2021
Vesta's Applied Consumer Neuroscience suite of tools allows marketers to access new depths of online brand community insights through eye tracking, facial coding and...
![[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media](data:image/svg+xml;base64,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)
October 19, 2020
Our study of 7,000+ consumers found they're concerned about the potential influence and negative impact of social media.
![[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online Communities](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMDAgMTg0IiB3aWR0aD0iMTU4MCIgaGVpZ2h0PSI5NzAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ3d3cudmVzdGEtZ28uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMTAlMkZNYWtlLVlvdXItT25saW5lLUJyYW5kLUNvbW11bml0eS1TdGFuZC1PdXQuLTE1ODB4OTcwLnBuZyIgZGF0YS13PSIxNTgwIiBkYXRhLWg9Ijk3MCI+PGZpbHRlciBpZD0iYiI+PGZlR2F1c3NpYW5CbHVyIHN0ZERldmlhdGlvbj0iMTAiIC8+PC9maWx0ZXI+PHBhdGggZmlsbD0iI2QzZDdkYyIgZD0iTTAgMGgzMDB2MTgzSDB6Ii8+PGcgZmlsdGVyPSJ1cmwoI2IpIiB0cmFuc2Zvcm09InRyYW5zbGF0ZSguNiAuNikgc2NhbGUoMS4xNzE4OCkiIGZpbGwtb3BhY2l0eT0iLjUiPjxlbGxpcHNlIGZpbGw9IiM4ODhlOTIiIGN4PSIxMjEiIGN5PSI1NyIgcng9IjExNSIgcnk9IjIxIi8+PHBhdGggZmlsbD0iIzk1NzRjYyIgZD0iTTE2OCAxNTJsLTE4MSAxIDk1LTQzeiIvPjxlbGxpcHNlIGZpbGw9IiNmZmYiIGN4PSIxNDkiIGN5PSI1OCIgcng9IjIwMyIgcnk9IjYiLz48ZWxsaXBzZSBmaWxsPSIjZmRmZmZmIiByeD0iMSIgcnk9IjEiIHRyYW5zZm9ybT0icm90YXRlKC05NSAxNjcuMyAtNDIuNCkgc2NhbGUoMzguNDExMDggODMuNzM4ODIpIi8+PGVsbGlwc2UgZmlsbD0iI2ZkZmZmZiIgY3g9IjE2NSIgY3k9IjE0IiByeD0iMjQ3IiByeT0iMjYiLz48cGF0aCBmaWxsPSIjNWE1ZTY2IiBkPSJNMTE2IDY0aDEyMnYxMUgxMTZ6Ii8+PHBhdGggZmlsbD0iI2ExZGI0MCIgZD0iTTY3IDg3aDExNnYxMkg2N3oiLz48cGF0aCBmaWxsPSIjNTM1NzVmIiBkPSJNMjMgNjRoNjR2MTFIMjN6Ii8+PHBhdGggZmlsbD0iIzRkNTA1OSIgZD0iTTI2IDQwaDYxdjEzSDI2eiIvPjwvZz48L3N2Zz4=)
October 14, 2020
Our study of 7,000+ consumers found that communities are an important way consumers stay connected, serving as information exchange, creative expression, and socializing hub.