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Category: Consumer Insights

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Turning Data Into Action – Why an Online Community is the Ultimate Insights Solution

September 8, 2022

Turning Data Into Action – Why an Online Community is the Ultimate Insights Solution

We outline some of the benefits of tapping into an online community to gather and harness consumer insights that take your brand to the...

Emotional Profiling Survey Reveals Actionable Insights for Ice Cream Brands

August 23, 2022

Emotional Profiling Survey Reveals Actionable Insights for Ice Cream Brands

Get the scoop on consumer perception and purchase behavior surrounding ice cream brands with our exclusive research.

How Consumer Insights Goes Beyond Market Research

August 9, 2022

How Consumer Insights Goes Beyond Market Research

We're tackling what it means to be an insights-driven brand, why it's important, and examples of brands using consumer insights to grow their business....

Consumers Seek Personalized Wellness in 2023  [EXCLUSIVE RESEARCH]

August 1, 2022

Consumers Seek Personalized Wellness in 2023 [EXCLUSIVE RESEARCH]

Our research reveals what consumers want from Vitamin, Mineral, and Supplements and Hydration Drink brands and how marketers can maximize results in 2023 and...

Three Tips for Securing Brand Harmony

July 19, 2022

Three Tips for Securing Brand Harmony

Having a cohesive brand experience is one of the strongest ways to show value to consumers. Here are three tips for securing brand harmony...

5 Innovative Consumer Research Techniques for 2022 (And Beyond)

May 23, 2022

5 Innovative Consumer Research Techniques for 2022 (And Beyond)

Check out these 5 innovative consumer research techniques that offer the opportunity to tap into new sources of robust and meaningful insights.

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School Marketing Recommendations)

May 16, 2022

How to Optimize Audience Segmentation with an Online Brand Community (Featuring 2022 Back-to-School Marketing Recommendations)

Discover how online communities help you market better through audience segmentation that identifies subgroups among your target consumer base.

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

April 26, 2022

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Marketers can tap their online community as a Market Research Online Community to reveal new insights into consumer behavior and sentiment.

Consumer Insights: What You Need to Know (And How Vesta Can Help)

November 24, 2021

Consumer Insights: What You Need to Know (And How Vesta Can Help)

Let’s explore the what, why, and how of achieving business impact through consumer insights, including the ways Vesta is designed to help you...