July 8, 2021
The 5 Personas That Accelerate Brand Community Building
We surveyed over 14,000 consumers and identified five audience segments and the strategies that marketers can harness to spark action and build engagement. ...
Blog
Category: Insights
Stay Informed
March 31, 2021
Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More
Vesta's Applied Consumer Neuroscience suite of tools allows marketers to access new depths of online brand community insights through eye tracking, facial coding and...
![[WEBINAR] Are You Ready for a Brand Owned Community?](data:image/svg+xml;base64,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)
January 6, 2021
[WEBINAR] Are You Ready for a Brand Owned Community?
How do you know you’re ready to invest in an online community? Learn how to scale a community, keys to success, and missteps to...
December 15, 2020
Happy Marketer Connection Ep. 27: Erica Solomon of BrandShare on “Beauty Trends”
Erica Solomon shares trends in the fast-moving beauty industry and the ways she helps brands stand out in a competitive "sea of sameness".
October 27, 2020
Happy Marketer Connection Ep. 20: Dustin Finkel, of Ka-Pop! on “Relationships”
Dustin Finkel of KaPop! Snacks is an advocate of continually connecting. He shares his approach to networking and why you need to reach out...
October 20, 2020
Happy Marketer Connection Ep. 19: Zachary Weinberg, of Gartner on “eCommerce Trends”
Zachary Weinberg, Director of Amazon Advisory at Gartner, is at the forefront of e-tailing and he shares his expertise and knowledge of eCommerce trends.
![[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media](data:image/svg+xml;base64,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)
October 19, 2020
[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media
Our study of 7,000+ consumers found they're concerned about the potential influence and negative impact of social media.
![[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online Communities](data:image/svg+xml;base64,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)
October 14, 2020
[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online Communities
Our study of 7,000+ consumers found that communities are an important way consumers stay connected, serving as information exchange, creative expression, and socializing hub.
![[EXCLUSIVE STUDY] Six Months of Change: The State of Consumer Action & Brand Sentiment](data:image/svg+xml;base64,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)
October 8, 2020
[EXCLUSIVE STUDY] Six Months of Change: The State of Consumer Action & Brand Sentiment
We found concern about COVID-19 and the use of online channels for socializing and shopping remained high, as did optimism about 2021.