Blog

Category: Insights

← back to blog home

As Seen in Loyalty360: How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

August 17, 2020

As Seen in Loyalty360: How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

Building a community of people who love your brand allows you to activate consumers to produce fresh, unique content quickly and easily.

[WEBINAR] How Communities Elevate Brand Sentiment Today and Beyond

July 30, 2020

[WEBINAR] How Communities Elevate Brand Sentiment Today and Beyond

Vesta shares the keys to building a community around your brand and explores the importance of brand communities during challenging times.

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

May 18, 2020

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

COVID-19 changed buying behaviors and attitudes as we adjusted to new routines. Our third study helps marketers understand the lasting impact on consumer habits.

[EXCLUSIVE STUDY] How to elevate consumer brand sentiment during the COVID-19 crisis and beyond

May 7, 2020

[EXCLUSIVE STUDY] How to elevate consumer brand sentiment during the COVID-19 crisis and beyond

Vesta’s second COVID-19 study emphasized trends marketers should be aware of as they navigated an evolving landscape, including consumers’ adjustment to a new normal....

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

April 27, 2020

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

Vesta tapped our direct access to millions of consumers to gather real-time sentiment during the COVID-19 crisis, revealing the massive impact on consumer brand...

[STUDY] Why brand-owned online communities are valuable to DTC brands

October 25, 2019

[STUDY] Why brand-owned online communities are valuable to DTC brands

Our study of 10,846 consumers found the things consumers value about DTC brands, including personalization, shared values, and a community connection.

Why Marketers Should Segment Based on Life Stages, Not Generations

November 28, 2017

Why Marketers Should Segment Based on Life Stages, Not Generations

Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes....

Intrusive Marketing: The Difference Between Spam and Success

August 15, 2017

Intrusive Marketing: The Difference Between Spam and Success

The most successful permission-based marketing creates a two-way relationship and employs the use of brand-owned communities to further activate consumer advocates.

Dark Social – The Missing Link in Modern Marketing

July 17, 2017

Dark Social – The Missing Link in Modern Marketing

In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...