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4 Types of Influencer Personas and How to Activate Each

April 13, 2017

4 Types of Influencer Personas and How to Activate Each

We surveyed our Smiley360 Community and discovered four key influencer personas. Learn who they are and how to activate each on behalf of your...

The Fickle Traveler Syndrome: Blame Facebook

June 30, 2015

The Fickle Traveler Syndrome: Blame Facebook

People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our...

From the Biz Corner: How Consumers Became BS Proof

June 10, 2015

From the Biz Corner: How Consumers Became BS Proof

When I was in grade school, my grandmother taught my friends and me how to play the card game Bullshit. If you have never...

Love Is In The “Share”

February 9, 2015

Love Is In The “Share”

With Valentine’s Day rapidly approaching, the battle to attract consumers is wildly competitive and more important than ever. Consumers are increasingly educating themselves on...

10 Social Media Stats Affecting the Fashion Industry

October 28, 2014

10 Social Media Stats Affecting the Fashion Industry

There’s no question social media constantly changes the way we seek information, communicate with friends and family, and express ourselves.  As social networks continue...

Uses and Gratifications of Social Networks

October 10, 2014

Uses and Gratifications of Social Networks

Facebook, Twitter, Instagram—oh my! How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform...

Social Media/Word of Mouth Habits of Millennials

September 22, 2014

Social Media/Word of Mouth Habits of Millennials

A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different  from other recent generations?” From a marketing...

Social Media Habits: Men vs. Women

June 25, 2014

Social Media Habits: Men vs. Women

There are roughly 246,700,000 social media users in the US: a population larger than that of Brazil. Currently, 79% of online adults use social networking...