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Category: Loyalty & Engagement

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As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

February 14, 2020

As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

January 30, 2020

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

As what it means to be "influential" evolves - looking at you, peer influencers - brands should focus on makers of enticing content and...

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

January 23, 2020

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

Brands that use their values to share new ideas and open new opportunities will boost their “authenticity score” and ultimately, their trust and loyalty.

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

January 16, 2020

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

A winning website strategy should grow from a winning community strategy. Websites of the future will need to have authentic communication touchpoints.

2020s Trend #2: “Experience” is the New “Content”

January 13, 2020

2020s Trend #2: “Experience” is the New “Content”

Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers' new...

In case you missed it… 2020 Trends from Loyalty360’s 2019 Customer Expo

December 2, 2019

In case you missed it… 2020 Trends from Loyalty360’s 2019 Customer Expo

From no strings attached rewards to empowering employees to deliver truly exceptional experiences, this recap highlights trends worth knowing in loyalty marketing.

[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers

March 4, 2019

[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers

Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.

The Key Role of an Online Brand Community in Relationship Marketing

July 11, 2018

The Key Role of an Online Brand Community in Relationship Marketing

A branded online community is an important pillar of relationship marketing success, allowing marketers to differentiate their brands by building meaningful emotional connections.

4 Ways an Online Brand Community Enhances Your Marketing Stack

April 17, 2018

4 Ways an Online Brand Community Enhances Your Marketing Stack

There’s one critical tool to add to your marketing stack: an online brand community. Here are 4 ways it will enhance all your marketing...