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Category: Loyalty & Engagement

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Why Marketers Should Segment Based on Life Stages, Not Generations

November 28, 2017

Why Marketers Should Segment Based on Life Stages, Not Generations

Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes....

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

September 25, 2017

4 Easy Tools for Creating a Two-Way Conversation With Your Audience

With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here's how to improve audience engagement.

Intrusive Marketing: The Difference Between Spam and Success

August 15, 2017

Intrusive Marketing: The Difference Between Spam and Success

The most successful permission-based marketing creates a two-way relationship and employs the use of brand-owned communities to further activate consumer advocates.

Dark Social – The Missing Link in Modern Marketing

July 17, 2017

Dark Social – The Missing Link in Modern Marketing

In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...

Using Authentic Influence to Differentiate Your OTC Brand

June 19, 2017

Using Authentic Influence to Differentiate Your OTC Brand

After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health...

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]

May 14, 2017

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]

If you build your community on a social network, it’s not your brand's community. Those groups and their data belong to the social networks.

7 Lessons In Online Communities From Reddit, New York Times & More

June 14, 2016

7 Lessons In Online Communities From Reddit, New York Times & More

Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.

Four Rules for an Effective Advocate Community

August 6, 2015

Four Rules for an Effective Advocate Community

The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do...

Five Ways Brand Communities Increase Brand Loyalty

July 14, 2015

Five Ways Brand Communities Increase Brand Loyalty

With the ever-changing algorithms on Facebook, many brands (big or small) find it even more challenging to reach their consumers. Many brands looked to...