Blog
July 11, 2018
A branded online community is an important pillar of relationship marketing success, allowing marketers to differentiate their brands by building meaningful emotional connections.
April 17, 2018
There’s one critical tool to add to your marketing stack: an online brand community. Here are 4 ways it will enhance all your marketing...
November 28, 2017
Life stage marketing is the most potentially game-breaking segmentation method as consumers are more likely to change their purchase decisions when undergoing life changes....
September 25, 2017
With modern marketing tools, integrating engaging experiences into your business plan is easier than ever. Here's how to improve audience engagement.
August 15, 2017
The most successful permission-based marketing creates a two-way relationship and employs the use of brand-owned communities to further activate consumer advocates.
July 17, 2017
In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...
June 19, 2017
After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health...
![Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjA1JTJGQWRvYmVTdG9ja183ODMyNzAxMi0xNTgweDk3MC5qcGVnIiBkYXRhLXc9IjE1ODAiIGRhdGEtaD0iOTcwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
May 14, 2017
If you build your community on a social network, it’s not your brand's community. Those groups and their data belong to the social networks.
June 14, 2016
Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.