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Category: Loyalty & Engagement

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From the Biz Corner: How Consumers Became BS Proof

June 10, 2015

From the Biz Corner: How Consumers Became BS Proof

When I was in grade school, my grandmother taught my friends and me how to play the card game Bullshit. If you have never...

Three Ways CPG Brands Can Be More Like Lifestyle Brands

December 19, 2014

Three Ways CPG Brands Can Be More Like Lifestyle Brands

This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...

5 Mistakes You’re Making with Consumer Influencer Marketing

November 12, 2014

5 Mistakes You’re Making with Consumer Influencer Marketing

It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth...

Taking Back Brand Loyalty From Store Brands

October 23, 2014

Taking Back Brand Loyalty From Store Brands

This post is from a byline published in Mediapost. CPG brand marketers are all too aware that brand loyalty is on the decline. A new...

Social Media Influence on the Restaurant Industry

July 31, 2014

Social Media Influence on the Restaurant Industry

Social media has given consumers the power to spread information to hundreds, if not thousands, of people in a matter of seconds.  For the...