August 6, 2015
Four Rules for an Effective Advocate Community
The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do...
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Category: Loyalty & Engagement
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July 14, 2015
Five Ways Brand Communities Increase Brand Loyalty
With the ever-changing algorithms on Facebook, many brands (big or small) find it even more challenging to reach their consumers. Many brands looked to...
June 10, 2015
From the Biz Corner: How Consumers Became BS Proof
When I was in grade school, my grandmother taught my friends and me how to play the card game Bullshit. If you have never...
December 19, 2014
Three Ways CPG Brands Can Be More Like Lifestyle Brands
This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...
November 12, 2014
5 Mistakes You’re Making with Consumer Influencer Marketing
It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth...
October 23, 2014
Taking Back Brand Loyalty From Store Brands
This post is from a byline published in Mediapost. CPG brand marketers are all too aware that brand loyalty is on the decline. A new...
July 31, 2014
Social Media’s Influence on the Restaurant Industry in 2023
We share ways social media impacts the restaurant industry, along with tips regarding how restaurateurs can make the best of them.