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7 Things You’re Doing Wrong with Your Product Review Strategy

March 21, 2023

7 Things You’re Doing Wrong with Your Product Review Strategy

Maximize and optimize your retail review efforts by avoiding these seven mistakes commonly made by marketers.

How to Get More Out of Your Ratings & Reviews Investment

February 27, 2023

How to Get More Out of Your Ratings & Reviews Investment

Squeezing the most out of your ratings & reviews investment will allow you to work smarter, not harder. Let's explore how to get the most...

3 Ways to Maintain Review Recency

February 21, 2023

3 Ways to Maintain Review Recency

We explore what review recency means, why it’s important, and how you can make sure your reviews stay fresh. 

14 Community Marketing Ideas You Need to Put Into Action Today

July 15, 2022

14 Community Marketing Ideas You Need to Put Into Action Today

This guide to 14 top community marketing ideas will help you drive big business impact with your community of consumers.

Driving Sampling & Authentic Reviews With Community – How Hero Cosmetics Did It

July 15, 2022

Driving Sampling & Authentic Reviews With Community – How Hero Cosmetics Did It

Learn how Hero Cosmetics has turned their online brand community into a marketing superpower, driving soaring advocacy, consumer acquisition, and loyalty.

Tips For Building an Effective Review Generation Strategy

April 14, 2022

Tips For Building an Effective Review Generation Strategy

Generating more authentic reviews should be at the forefront of any consumer acquisition strategy. Check out our tips to learn more about how to...

As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

February 14, 2020

As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...

Brands Can’t Live By Simple Sampling Alone

April 12, 2018

Brands Can’t Live By Simple Sampling Alone

While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.

Dark Social – The Missing Link in Modern Marketing

July 17, 2017

Dark Social – The Missing Link in Modern Marketing

In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...