April 14, 2022
Tips For Building an Effective Review Generation Strategy
Generating more authentic reviews should be at the forefront of any consumer acquisition strategy. Check out our tips to learn more about how to...
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Category: Ratings & Reviews
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February 14, 2020
As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place
Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...
April 12, 2018
Brands Can’t Live By Simple Sampling Alone
While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.
July 17, 2017
Dark Social – The Missing Link in Modern Marketing
In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...
January 24, 2017
2 Ways a Brand-Owned Community Can Boost Your SEO
What’s so special about online brand communities when it comes to SEO? The answer is authentic and quality user-generated content.
July 8, 2015
From the Biz Corner: Confessions of a Life Crowdsourcer- The Power of Online Reviews and Recommendations
If you are like me and nearly 70 percent of consumers, according to a recent report from global market intelligence firm Mintel, you read online...
June 30, 2015
The Fickle Traveler Syndrome: Blame Facebook
People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our...
December 19, 2014
Three Ways CPG Brands Can Be More Like Lifestyle Brands
This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...
November 12, 2014
5 Mistakes You’re Making with Consumer Influencer Marketing
It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth...