March 21, 2023
7 Things You’re Doing Wrong with Your Product Review Strategy
Maximize and optimize your retail review efforts by avoiding these seven mistakes commonly made by marketers.
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Category: Ratings & Reviews
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February 27, 2023
How to Get More Out of Your Ratings & Reviews Investment
Squeezing the most out of your ratings & reviews investment will allow you to work smarter, not harder. Let's explore how to get the most...
February 21, 2023
3 Ways to Maintain Review Recency
We explore what review recency means, why it’s important, and how you can make sure your reviews stay fresh.
July 15, 2022
14 Community Marketing Ideas You Need to Put Into Action Today
This guide to 14 top community marketing ideas will help you drive big business impact with your community of consumers.
July 15, 2022
Driving Sampling & Authentic Reviews With Community – How Hero Cosmetics Did It
Learn how Hero Cosmetics has turned their online brand community into a marketing superpower, driving soaring advocacy, consumer acquisition, and loyalty.
April 14, 2022
Tips For Building an Effective Review Generation Strategy
Generating more authentic reviews should be at the forefront of any consumer acquisition strategy. Check out our tips to learn more about how to...
February 14, 2020
As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place
Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...
April 12, 2018
Brands Can’t Live By Simple Sampling Alone
While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.
July 17, 2017
Dark Social – The Missing Link in Modern Marketing
In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...