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Category: Relationship Marketing

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As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

February 18, 2021

As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

Hear from Senior Brand Manager, Christine Luongo, about how Veggies Made Great has built award-winning customer loyalty and advocacy with the support of Vesta's...

5 Ways Marketers Can Foster Brand Love [Infographic]

February 11, 2021

5 Ways Marketers Can Foster Brand Love [Infographic]

Five ways marketers can create brand love with consumers, borrowing key ingredients for fostering love in any relationship.

Happy Marketer Connection Ep. 10: Anne Candido, Forthright People on “Brand Love”

August 18, 2020

Happy Marketer Connection Ep. 10: Anne Candido, Forthright People on “Brand Love”

Anne Candido, the co-founder of Forthright People, shares why brand love is so vital for businesses to persevere and grow during challenging times.

2020s Trend #2: “Experience” is the New “Content”

January 13, 2020

2020s Trend #2: “Experience” is the New “Content”

Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers' new...

[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers

March 4, 2019

[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers

Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.

The Key Role of a Branded Online Community in Relationship Marketing

July 11, 2018

The Key Role of a Branded Online Community in Relationship Marketing

A branded online community is an important pillar of relationship marketing success, allowing marketers to differentiate their brands by building meaningful emotional connections.

Here’s Why Opting-In No Longer Just Refers to a Consumer in Your CRM

June 21, 2018

Here’s Why Opting-In No Longer Just Refers to a Consumer in Your CRM

It’s time to rethink your definition of opting-in. Focusing on strategic relationship building is the ultimate consumer opt-in to engage and activate your audience....

Here’s Why Segmentation and Customization are Critical for Successful Relationship Marketing

June 7, 2018

Here’s Why Segmentation and Customization are Critical for Successful Relationship Marketing

Demonstrate your consumers are truly understood and deliver on your customer-centric promise with tips from relationship marketing expert Elaine Gamble.

Relationship Marketing Pillar #2: The Role of Consumer Experience

May 24, 2018

Relationship Marketing Pillar #2: The Role of Consumer Experience

Customer experience excellence is key to unlocking the business potential of relationship marketing and truly differentiating your product in unique ways.