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As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

February 14, 2020

As Seen in Loyalty360: Cultivating Emotional Loyalty in the “In Between” Place

Loyalty can be made - or lost - in between purchases. Learn how to cultivate emotional loyalty from your audience during the time between...

Brands Can’t Live By Simple Sampling Alone

April 12, 2018

Brands Can’t Live By Simple Sampling Alone

While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.

Dark Social – The Missing Link in Modern Marketing

July 17, 2017

Dark Social – The Missing Link in Modern Marketing

In its simplest form, dark social is word-of-mouth influence. Creating an online brand community allows you to activate your advocates and build that social...

2 Ways a Brand-Owned Community Can Boost Your SEO

January 24, 2017

2 Ways a Brand-Owned Community Can Boost Your SEO

What’s so special about online brand communities when it comes to SEO? The answer is authentic and quality user-generated content.

From the Biz Corner: Confessions of a Life Crowdsourcer- The Power of Online Reviews and Recommendations

July 8, 2015

From the Biz Corner: Confessions of a Life Crowdsourcer- The Power of Online Reviews and Recommendations

If you are like me and nearly 70 percent of consumers, according to a recent report from global market intelligence firm Mintel, you read online...

The Fickle Traveler Syndrome: Blame Facebook

June 30, 2015

The Fickle Traveler Syndrome: Blame Facebook

People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our...

Three Ways CPG Brands Can Be More Like Lifestyle Brands

December 19, 2014

Three Ways CPG Brands Can Be More Like Lifestyle Brands

This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...

5 Mistakes You’re Making with Consumer Influencer Marketing

November 12, 2014

5 Mistakes You’re Making with Consumer Influencer Marketing

It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth...

Social Media Influence on the Restaurant Industry

July 31, 2014

Social Media Influence on the Restaurant Industry

Social media has given consumers the power to spread information to hundreds, if not thousands, of people in a matter of seconds.  For the...