April 8, 2022
Product Sampling Programs – Ultimate 2022 Guide
A product sampling program is one of the easiest ways to get your product into your consumer’s hands and begin building loyalty. Here’s what...
Blog
Category: Trial & Awareness
I want to learn about:
Stay Informed
![[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers](data:image/svg+xml;base64,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)
March 4, 2019
[STUDY] Brand-Owned Online Communities Drive Purchase, Loyalty and Increase Brand Satisfaction Among Consumers
Does a brand community move the needle in consumer perception and action? Resoundingly, the answer is yes. Hear what 5,000+ consumers had to say.
April 12, 2018
Brands Can’t Live By Simple Sampling Alone
While in-store sampling may be good to inspire trial and make introductions at the moment, brands miss the opportunity to build connections with consumers.