January 24, 2023
Ultimate Guide to Zero Party Data for CPG Brands in 2023
CPG brands are a key part of our everyday lives: from shampoo to diapers to snacks. However, in an age where third party cookies...
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December 14, 2022
How to Collect Zero Party Data in 2023 – Complete Guide
Data privacy laws are changing fast and having access to zero party data is critical. Here are some ways your brand can collect zero...
October 26, 2022
New Privacy Legislation is Coming: How Zero Party Data is Your Answer
The internet as we know it is changing and marketers are scrambling to figure out how to approach zero party data in an evolving...
October 11, 2022
How to Use Zero Party Data
We explore what zero party data is, how you collect it, and how it can be used to deliver on key business objectives.
October 4, 2022
What is the Difference Between Zero Party Data and First Party Data and Why it Matters
Two of the most potent data sources are zero and first party data. Here's what you need to know to help them best serve...
September 14, 2022
What is Zero Party Data – Everything Marketers Need to Know 2022
Learn all about zero party data, why it’s important, and how you can collect and harness it to elevate your brand.
July 15, 2022
14 Community Marketing Ideas You Need to Put Into Action Today
This guide to 14 top community marketing ideas will help you drive big business impact with your community of consumers.
March 6, 2020
As seen in Loyalty360: When the (Data) Cookies Crumble
Consumers support data privacy regulation, but they also demand companies deliver personalized experiences. Brands need to evolve their data strategy to focus on first-party...
January 8, 2020
Six Trends Marketers Must Prepare for in the 2020s
Marketers must be prepared to make data transparency and privacy an integral part of every interaction a company has with its audience.