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Category: Zero-Party Data

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Happy Marketer Connection Ep. 17: Tim Hayden, Brain+Trust on “Privacy + Profits”

October 6, 2020

Happy Marketer Connection Ep. 17: Tim Hayden, Brain+Trust on “Privacy + Profits”

Tim Hayden, CEO of Brain+Trust, says brands need to act now, and act fast, to build direct peer-to-peer connections with their audiences.

As seen in Loyalty360: When the (Data) Cookies Crumble

March 6, 2020

As seen in Loyalty360: When the (Data) Cookies Crumble

Consumers support data privacy regulation, but they also demand companies deliver personalized experiences. Brands need to evolve their data strategy to focus on first-party...

Six Trends Marketers Must Prepare for in the 2020s

January 8, 2020

Six Trends Marketers Must Prepare for in the 2020s

Marketers must be prepared to make data transparency and privacy an integral part of every interaction a company has with its audience.

4 Ways an Online Brand Community Enhances Your Marketing Stack

April 17, 2018

4 Ways an Online Brand Community Enhances Your Marketing Stack

There’s one critical tool to add to your marketing stack: an online brand community. Here are 4 ways it will enhance all your marketing...