It’s the paradox all marketers face: a strong brand makes everything you need to do easier, but building a strong brand isn’t easy.
It takes hard work and persistence to develop a brand worthy of devotion, that drives lasting loyalty and passionate advocacy. Not to mention the right technology, tools, and channels.
That’s why you should be thinking about an online brand community, one of the most effective channels for building a strong brand.
We understand that not everyone knows what an online brand community is or what it can do for them. That’s why we’ve built this resource connecting you to everything you need to know about online brand communities, from the initial set-up to the ongoing management and moderation.
Use this resource to answer all of your questions about online brand communities. Then, if you have any more questions, feel free to reach out to us. We would love to hear them!
What is an Online Brand Community?
For those who aren’t familiar with online brand communities, we’ve got you covered. Learn more about what an online brand community is and how it can benefit your marketing strategy.
Social Media Groups vs. Online Brand Communities
Both channels contribute to an effective community marketing strategy. However, social media groups and online brand communities are completely different. We’ll show you how.
5 Brands That Are Winning With an Online Brand Community
Don’t just take our word for it. Learn about how these brands elevate their marketing strategy using an online brand community.
How Do I Know When I’m Ready For an Online Brand Community?
Still unsure about online brand communities? No problem. We’ve put together the questions you need to ask yourself to find out if an online brand community is right for you. (Hint: It probably is!)
Setting Up Your Online Brand Community
Setting up your online brand community doesn’t have to be difficult. In fact, Vesta’s proven methodology will ensure you’re taken care of every step of the way. We’ll show you how to set up your online brand community and how our team can launch your community in as little as 4 weeks.
Optimizing Your Online Brand Community
Once you’re up and running, the fun can begin. We’ll show you all the ways your community can help with acquisition, retention, advocacy, insights and more, and how to optimize for success.
Other Expert Resources
Harvard Business Review: When Community Becomes Your Competitive Advantage
AdRoll: Community Marketing: Why Building a Community Around Brand Fuels Growth
Press Release: Successful Branded Online Communities Significantly Impact an Organization’s Core Operations According to a New Study by Leader Networks and CMX Media.
Elevate Your Brand Strategy With an Online Brand Community
An online brand community is the ultimate channel for strengthening your brand. From inspiring authentic UGC to gathering impactful insights, there’s no shortage of benefits for your brand.
Looking for more information?
We’ve compiled everything you need to know about online brand communities in our newest Community Marketing 101 eBook. Download it today and take your brand to the next level.