Food & Beverage Resource Hub

So You're Interested in Community Powered Marketing?

Do you struggle with losing access to your consumers from third-parties? How about driving reviews and supporting retail sell-through? Is loyalty slipping away and you're scrambling to keep ahead of trends? Don't worry, you're not alone and we're here to help.

Discover Your Community Ready Rank

If you don't know your Community Ready Rank, click on the pop-up on the right of this page to find out if your brand is PRIMED, ASCENDENT, or PEAK. Already know your rank? Scroll below to hear from leaders like you on turning brand pains into community gains.

Alex from Sir Kensington's with the Community

Here’s What She Says…

"Platforms like Instagram and email are one-way communication channels better served for broadcasting Sir Kensington's news and updates. With Vesta, we are building a community of fans that are invited to co-create with us, which deepens our relationship with each member in a unique way and ultimately converts fans into advocates!"

Alex Colkitt
Content & Community Strategies

Yikes. Nothing’s easy these days, but as marketers, we know your challenges are more super-sized than most.

What obstacles are in your way? Click below to see how we can help.

Other platforms own access to my consumers

Reviews make or break my business

Shopping patterns aren’t patterns anymore

My consumers are trying new brands

Data is drying up and insights are too slow

owned channel

Losing Control From Third-Party Channels?

Social media companies have forced brands to give up control of their fan relationships.  When Sir Kensington’s wanted an owned relationship, the Vesta platform enabled them to streamline processes, increase efficiency, and elevate and measure results.

View Sir Kensington’s Case Study

 

drive sales

Ratings & Reviews Reign Supreme

Consumers trust their digital neighbors, not brands. Vesta delivers authentic and amplified ratings and reviews that power e-commerce and retail success. When cocktail brand, BuzzBallz, needed to drive UGC, they turned to Vesta.

View BuzzBallz Case Study

IN-STORE TRAFFIC

Tackle Unpredictable Shopping Behavior

Since the start of the pandemic, over 75% of U.S. consumers have changed shopping behaviors and switched to new brands. You need your own guerilla shopper marketing team (think consumer advocates!) to activate in a fast-changing environment. See how the Veggies Made Great Community harvested big results with Vesta’s help.

View Plant-A-Coupon Campaign

EMOTIONAL LOYALTY

Loyalty is at a Low

Consumers have never been less loyal. For you, that means loyalty is up for grabs. Now is your opportunity to secure wallet share and maintain brand equity.

Hear from Real VegHead Community Members

INSIGHTS

Product Launches & Pivots are Risky

Make sure you know what you’re facing. Power product innovation, smarter segmentation, and product launch success. Online Communities maximize revenue and deliver valuable zero-party data so you can make better business decisions. 

Snapple Straight Up Tea Product Launch

See Vesta in Action

Our Clients Have Enjoyed Results Such As:

+ 20 %

Increase in brand loyalty

+ 28 %

Increase in net promoter score

+ 10 %

Increase in monthly purchases

+ 18 %

Increase in positive brand opinion