With Valentine’s Day rapidly approaching, the battle to attract consumers is wildly competitive and more important than ever. Consumers are increasingly educating themselves on the products they are purchasing. Marketers are constantly left thinking, “Did we do enough to drive sales during one of the top 5 largest consumer-spending holidays?” Brands’ sales spike at certain times of the year depending on the category and product, but marketers need to do everything possible to keep their brand top of mind.

Each year, tactics change and marketers grow their campaign based on sales information from the year prior. Here are 14 loving facts and statistics on Valentine’s Day, social, and sharing that every marketer should take into consideration this year:

  • In 2020, United States consumers were expected to spend $27.4 billion on Valentine’s Day gifts alone
  • 51% of all consumers celebrated Valentine’s Day in 2019
  • Nearly 8 out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18 through 44
  • 56.2% of people intended to use their smartphone or tablet to research gifts or compare prices
  • Nearly two-thirds of Americans don’t begin planning until a week or less before the holiday
  • 28% of women and 37% of men buy gifts or book romantic nights out on Valentine’s Day itself
  • 1 million+ people in the US changed their relationship status on Facebook within four days of Valentine’s day
  • The top keywords on Facebook during Valentine’s Day in the US are love, chocolates, presents, family, life, dinner, God
  • Candy is the most common given gift on Valentine’s day followed by cards, flowers, and dining out
  • On Valentine’s Day, men spend 2.5 times as much as women do on individual gifts
  • 58% of women will give a gift to someone other than their spouse/significant other

This post was updated on 3/6/20