Marketers are increasingly looking to brand communities as a solution to developing long-term relationships with consumers. And while “communities” have been a part of the marketing lexicon for a while, what do brand communities of the future look like? How do marketers nurture and activate their most valuable consumers to solve their many business challenges?
These questions and more were addressed during Loyalty360’s Virtual Loyalty Expo by an expert panel focused on brand communities, moderated by Sue Frech, Vesta’s Co-founder and CEO.
Learn how brands can achieve a true two-way exchange to grow user-generated content, loyalty, insights and brand engagement, and what the best practices are for launching a brand community, engaging community members and amplifying brand initiatives, and key metrics for success.
- Michele Muhammad, Chief Sales and Marketing Officer for DSE Healthcare
- Christine Luongo, Senior Brand Manager, Veggies Made Great
- Eric Bianco, Brand Manager, Culturelle Probiotics at i-Health
Interested in more?
Check out our Community Marketing 101 eBook to discover how online brand communities can help generate consumer insights and build loyalty and advocacy for your brand.