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Best Practices for Revamping a Loyalty Program – Part II

December 1, 2022

Best Practices for Revamping a Loyalty Program – Part II

For part two of this article, our CEO Susan Frech joined fellow industry experts to discuss ways brands should best incorporate updates to their...

Best Practices for Revamping a Loyalty Program – Part I

December 1, 2022

Best Practices for Revamping a Loyalty Program – Part I

Our CEO Susan Frech joined fellow industry experts to discuss ways brands should best incorporate updates to their loyalty programs.

First- and Zero-Party Data and Impacts on Customer Loyalty

November 2, 2022

First- and Zero-Party Data and Impacts on Customer Loyalty

Our CEO Susan Frech joined fellow marketers to discuss how to best incorporate first and zero party data to drive lasting loyalty.

When It Comes To Your Brand’s Digital Presence, Don’t Get Lost In A Sea Of Sameness

September 28, 2022

When It Comes To Your Brand’s Digital Presence, Don’t Get Lost In A Sea Of Sameness

Our CEO Susan Frech details how to create a vibrant, engaging, and diverse digital ecosystem that sets your brand apart.

Consumers Seek Personalized Wellness in 2023 [EXCLUSIVE RESEARCH]

August 2, 2022

Consumers Seek Personalized Wellness in 2023 [EXCLUSIVE RESEARCH]

Our study revealed what consumers want from Vitamin, Mineral, & Supplements and Hydration brands and how marketers can maximize results in 2023 and beyond.

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

July 29, 2022

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

Our CEO Susan Frech joined fellow marketing experts in this Loyalty360 article to discuss the challenges of measuring emotional loyalty.

Challenges of Building Emotional Loyalty in Changing Customer Landscape

July 29, 2022

Challenges of Building Emotional Loyalty in Changing Customer Landscape

Our CEO Susan Frech joined fellow marketing experts in this Loyalty360 article to discuss the challenges of building emotional loyalty.

Relationships With Your Consumers: Are You In It For The Short Term Or Long Term?

June 30, 2022

Relationships With Your Consumers: Are You In It For The Short Term Or Long Term?

In this Forbes article, our CEO Susan Frech detailed how investing in consumer relationships will drive business impact today & into the future.

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

June 30, 2022

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

Our CEO Susan Frech joined fellow customer loyalty experts to talk about proving the ROI of your loyalty strategy and more in this piece...