Vesta Newsroom

Lastest News From Vesta

As seen in

How To Make ‘Community’ More Than A Buzzword In 2023

May 3, 2023

How To Make ‘Community’ More Than A Buzzword In 2023

Brands that get community right are at a considerable advantage. Here are 3 ways to ensure your community-powered marketing strategy meets consumer needs.

The Big Online Brand Community Study

March 14, 2023

The Big Online Brand Community Study

New study warns marketers of risks in overusing "Community" and reveals what consumers want in online community marketing.

3 Ways CPG Brands Can Create an Ongoing Stream of Product Reviews

March 7, 2023

3 Ways CPG Brands Can Create an Ongoing Stream of Product Reviews

It’s crucial to develop a strategy to solicit authentic, up-to-date reviews. Here are 3 actions CPG brands can take to drive more consistent reviews.

3 Ways to Make Community Your Brand’s Secret Sauce

December 22, 2022

3 Ways to Make Community Your Brand’s Secret Sauce

Three ways to create a digital environment that delivers the community connection that consumers seek and drives tangible business results.

Best Practices for Revamping a Loyalty Program – Part II

December 1, 2022

Best Practices for Revamping a Loyalty Program – Part II

For part two of this article, our CEO Susan Frech joined fellow industry experts to discuss ways brands should best incorporate updates to their...

Best Practices for Revamping a Loyalty Program – Part I

December 1, 2022

Best Practices for Revamping a Loyalty Program – Part I

Our CEO Susan Frech joined fellow industry experts to discuss ways brands should best incorporate updates to their loyalty programs.

First- and Zero-Party Data and Impacts on Customer Loyalty

November 2, 2022

First- and Zero-Party Data and Impacts on Customer Loyalty

Our CEO Susan Frech joined fellow marketers to discuss how to best incorporate first and zero party data to drive lasting loyalty.

When It Comes To Your Brand’s Digital Presence, Don’t Get Lost In A Sea Of Sameness

September 28, 2022

When It Comes To Your Brand’s Digital Presence, Don’t Get Lost In A Sea Of Sameness

Our CEO Susan Frech details how to create a vibrant, engaging, and diverse digital ecosystem that sets your brand apart.