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The Keys to Success for Creating Emotional Loyalty

June 2, 2022

The Keys to Success for Creating Emotional Loyalty

Our CEO, Susan Frech, joined fellow marketing experts to share how to measure emotional loyalty.

Clean Beauty Brands Face Perception Challenges When Competing With Traditional Beauty Products

May 25, 2022

Clean Beauty Brands Face Perception Challenges When Competing With Traditional Beauty Products

We completed an MROC Study (Market Research Online Community) to reveal the challenges and opportunities brands in the thriving clean beauty market face.

How To Reinvent Your Sampling Efforts In 2022 and Beyond

May 25, 2022

How To Reinvent Your Sampling Efforts In 2022 and Beyond

Our CEO Susan Frech highlighted 3 ways marketers should think about elevating their sampling strategy in 2022 and beyond.

Consumers Want More Than Rewards From Brands

July 20, 2021

Consumers Want More Than Rewards From Brands

Vesta has identified five key personas as a shortcut for marketers to fuel personalized engagement and drive loyalty and advocacy.

Find Out How Consumers Value Wellness By Generation

June 28, 2021

Find Out How Consumers Value Wellness By Generation

Consumers of all ages see value in health and wellness products and services, but the concept of wellness means different things to each generation.

Achieving Data-Driven Customer Loyalty

June 14, 2021

Achieving Data-Driven Customer Loyalty

The landscape is rapidly evolving, and the cookie may be dead; but personalization is still alive - and customer loyalty will be essential.

How Brands Can Become More Authentic to Consumers

June 14, 2021

How Brands Can Become More Authentic to Consumers

Knowing customers on a deeper level, and engaging with them in an open, authentic way, is becoming table stakes with today’s well-informed consumers.

Improved Personalization and Deeper Insights from Zero-Party Data

June 7, 2021

Improved Personalization and Deeper Insights from Zero-Party Data

Innovation and a nimble approach will be key as brands work to build confidence and trust with their customers around data privacy.