May 16, 2023
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May 3, 2023
How To Make ‘Community’ More Than A Buzzword In 2023
Brands that get community right are at a considerable advantage. Here are 3 ways to ensure your community-powered marketing strategy meets consumer needs.
March 14, 2023
The Big Online Brand Community Study
New study warns marketers of risks in overusing "Community" and reveals what consumers want in online community marketing.
March 7, 2023
3 Ways CPG Brands Can Create an Ongoing Stream of Product Reviews
It’s crucial to develop a strategy to solicit authentic, up-to-date reviews. Here are 3 actions CPG brands can take to drive more consistent reviews.
December 22, 2022
3 Ways to Make Community Your Brand’s Secret Sauce
Three ways to create a digital environment that delivers the community connection that consumers seek and drives tangible business results.
December 1, 2022
Best Practices for Revamping a Loyalty Program – Part II
For part two of this article, our CEO Susan Frech joined fellow industry experts to discuss ways brands should best incorporate updates to their...
December 1, 2022
Best Practices for Revamping a Loyalty Program – Part I
Our CEO Susan Frech joined fellow industry experts to discuss ways brands should best incorporate updates to their loyalty programs.
November 2, 2022
First- and Zero-Party Data and Impacts on Customer Loyalty
Our CEO Susan Frech joined fellow marketers to discuss how to best incorporate first and zero party data to drive lasting loyalty.
September 28, 2022
When It Comes To Your Brand’s Digital Presence, Don’t Get Lost In A Sea Of Sameness
Our CEO Susan Frech details how to create a vibrant, engaging, and diverse digital ecosystem that sets your brand apart.