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Consumers Want More Than Rewards From Brands

July 20, 2021

Consumers Want More Than Rewards From Brands

Vesta has identified five key personas as a shortcut for marketers to fuel personalized engagement and drive loyalty and advocacy.

Find Out How Consumers Value Wellness By Generation

June 28, 2021

Find Out How Consumers Value Wellness By Generation

Consumers of all ages see value in health and wellness products and services, but the concept of wellness means different things to each generation.

Achieving Data-Driven Customer Loyalty

June 14, 2021

Achieving Data-Driven Customer Loyalty

The landscape is rapidly evolving, and the cookie may be dead; but personalization is still alive - and customer loyalty will be essential.

How Brands Can Become More Authentic to Consumers

June 14, 2021

How Brands Can Become More Authentic to Consumers

Knowing customers on a deeper level, and engaging with them in an open, authentic way, is becoming table stakes with today’s well-informed consumers.

Improved Personalization and Deeper Insights from Zero-Party Data

June 7, 2021

Improved Personalization and Deeper Insights from Zero-Party Data

Innovation and a nimble approach will be key as brands work to build confidence and trust with their customers around data privacy.

Three Steps Marketers Should Take to Build a First-Party Data Oasis

May 11, 2021

Three Steps Marketers Should Take to Build a First-Party Data Oasis

Data shouldn’t be a passive activity happening in the background but an active expression of trust and a currency of brand loyalty.

Vesta Pioneers Community Insights with Applied Consumer Neuroscience

April 5, 2021

Vesta Pioneers Community Insights with Applied Consumer Neuroscience

Vesta Insights offers innovative emotional and psychological research techniques that capture non-conscious feelings and decision-making, providing marketers with dramatic new levels of insights.

Driving Customer Retention Through Incentives

January 19, 2021

Driving Customer Retention Through Incentives

The best retention strategies take a long-term view of a customer relationship and focus on planting the seed of emotional loyalty early.

Brands Need A Renewed Focus On Their Brand Ambassadors For 2021

January 19, 2021

Brands Need A Renewed Focus On Their Brand Ambassadors For 2021

A revitalized focus on your brand ambassadors in 2021 could be the key factor that maintains your wallet share and drives innovation.