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Relationships With Your Consumers: Are You In It For The Short Term Or Long Term?

June 30, 2022

Relationships With Your Consumers: Are You In It For The Short Term Or Long Term?

In this Forbes article, our CEO Susan Frech detailed how investing in consumer relationships will drive business impact today & into the future.

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

June 30, 2022

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

Our CEO Susan Frech joined fellow customer loyalty experts to talk about proving the ROI of your loyalty strategy and more in this piece...

The Keys to Success for Creating Emotional Loyalty

June 2, 2022

The Keys to Success for Creating Emotional Loyalty

Our CEO, Susan Frech, joined fellow marketing experts to share how to measure emotional loyalty.

Clean Beauty Brands Face Perception Challenges When Competing With Traditional Beauty Products

May 25, 2022

Clean Beauty Brands Face Perception Challenges When Competing With Traditional Beauty Products

We completed an MROC Study (Market Research Online Community) to reveal the challenges and opportunities brands in the thriving clean beauty market face.

How To Reinvent Your Sampling Efforts In 2022 and Beyond

May 25, 2022

How To Reinvent Your Sampling Efforts In 2022 and Beyond

Our CEO Susan Frech highlighted 3 ways marketers should think about elevating their sampling strategy in 2022 and beyond.