Vesta Newsroom

Lastest News From Vesta

Three Ways You Can Make More Out Of Your CRM

April 20, 2015

Three Ways You Can Make More Out Of Your CRM

CRM, customer relationship management, has been around for years and it is no surprise that it is making a come back in the CPG...

What Motivates Customers to Make Recommendations on Social Media? [Infographic]

March 3, 2015

What Motivates Customers to Make Recommendations on Social Media? [Infographic]

Want to get more customers to recommend you on their social networks? Then you’ll need to know what drives them to make those recommendations...

What Can We Learn From The Organic Food Trend?

February 15, 2015

What Can We Learn From The Organic Food Trend?

The question becomes, are organic brands able to connect with consumers just because they are healthier? The answer is no. Being healthier is not...

Three Ways CPG Brands Can Be More Like Lifestyle Brands

December 14, 2014

Three Ways CPG Brands Can Be More Like Lifestyle Brands

In a meeting last month, the brand manager from a CPG brand at a Fortune 100 company said he did not think his customers...

Direct To Consumer? Start With Your Advocates

November 17, 2014

Direct To Consumer? Start With Your Advocates

In a study by Consumer Goods Technology and Wipro, 39% of executives from North American CPG companies said that they believe direct-to-consumer channels drive...

Sensitive And Personal Care Brands, Step Boldly Into The Social Conversation

September 15, 2014

Sensitive And Personal Care Brands, Step Boldly Into The Social Conversation

Social media is proving to be fertile ground for brands that help tackle tickly personal care issues. It’s not just the brands that are...

[PRESS RELEASE] Social Media Link Named to the Inc. 5000 Annual List of America’s Fastest-Growing Private Companies

August 20, 2014

[PRESS RELEASE] Social Media Link Named to the Inc. 5000 Annual List of America’s Fastest-Growing Private Companies

Social Media Link, a leading advocacy activation company that amplifies social media conversation for brands, announced today that it has been named to the...

Big Idea: Susan Frech, Vesta

July 30, 2014

Big Idea: Susan Frech, Vesta

As social media marketing continues to evolve, brands are coming to terms with its pay-to-play nature. Facebook has the spotlight today, but other social...

Vesta’s Smiley360 Community Featured on the TODAY Show

July 21, 2014

Vesta’s Smiley360 Community Featured on the TODAY Show

Emmy Award-winning television personality and TODAY Contributor, Jill Martin, featured Smiley360 as one of the top destinations for consumers to experience brands and share...