April 21, 2015
Why Brand Marketers Need to Truly Connect with Consumers
More than 40% of consumer packaged goods companies expect to sell products directly to consumers, up from 24% in 2012.
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April 20, 2015
Three Ways You Can Make More Out Of Your CRM
There are more options for consumers and less brand loyalty than ever before. It’s critical to maximize your CRM to enhance your communications and...
![What Motivates Customers to Make Recommendations on Social Media? [Infographic]](data:image/svg+xml;base64,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)
March 3, 2015
What Motivates Customers to Make Recommendations on Social Media? [Infographic]
Want to get more customers to recommend you on their social networks? Then you’ll need to know what drives them to make those recommendations.
February 15, 2015
What Can We Learn From The Organic Food Trend?
Being healthier is not enough to create a food movement and a trend that is making history. Learn what is.
December 14, 2014
Three Ways CPG Brands Can Be More Like Lifestyle Brands
Learn how seemingly less “talkable” CPG brands can reap the advocacy benefits that major lifestyle brands enjoy.
November 17, 2014
Direct To Consumer? Start With Your Advocates
39% of executives from North American CPG companies said that they believe direct-to-consumer channels drive the most online revenue for their companies.
September 15, 2014
Sensitive And Personal Care Brands, Step Boldly Into The Social Conversation
It’s not just the brands that are doing the engaging, it’s consumers, seizing their social media soapboxes to share about delicate subjects.
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August 20, 2014
[PRESS RELEASE] Social Media Link Named to the Inc. 5000 Annual List of America’s Fastest-Growing Private Companies
Vesta announced hat it has been named to the Inc. 5000 list of America's fastest-growing private companies.
July 30, 2014
Big Idea: Susan Frech, Vesta
Susan Frech, Vesta's CEO, advises brands to let consumer advocates lead social conversations.