Vesta Newsroom

Lastest News From Vesta

Three Ways Brands Can Engage Consumers Between Sales

December 21, 2015

Three Ways Brands Can Engage Consumers Between Sales

One of the most common mistakes CPG brands make is to take the same content and re-purpose it on all of their branded channels.

Airheads Candy Gets Crafty On Social

December 18, 2015

Airheads Candy Gets Crafty On Social

Showing off DIY crafts on social media has become an obsession for many, and Airheads seized the opportunity with a Twitter-based social campaign.

How Reviews and Recommendations Affect the Path to Purchase [Infographic]

November 10, 2015

How Reviews and Recommendations Affect the Path to Purchase [Infographic]

Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.

How Social Media and User Generated Content Drive Sales (Infographic)

November 9, 2015

How Social Media and User Generated Content Drive Sales (Infographic)

User-generated content tends to lead to better engagement and brand trust among consumers. An infographic from Vesta shows how impactful online reviews can be.

Overcome Shopper Marketing Challenges

October 19, 2015

Overcome Shopper Marketing Challenges

Technology and the way consumers use it are helping us overcome shopper marketing challenges in new and exciting ways.

Customer Data Deluge Overwhelms Brands

October 4, 2015

Customer Data Deluge Overwhelms Brands

Is the volume of customer data coming your way overwhelming? Despite new capabilities, many brands admit they are ill-equipped to customize conversations with consumers.

How Snuggle is Using a Brand Community to Engage Customers Like Never Before

September 17, 2015

How Snuggle is Using a Brand Community to Engage Customers Like Never Before

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product...

Who Owns Consumer Advocacy At CPG Brands?

August 15, 2015

Who Owns Consumer Advocacy At CPG Brands?

Consumer advocacy efforts serve a variety of business purposes. However, it seems that each company has a different department handling consumer advocacy.

Don’t Underestimate the Power of Social Media to Change Travel Plans

July 10, 2015

Don’t Underestimate the Power of Social Media to Change Travel Plans

More than one-third of travelers have changed their plans in general after seeing a social media post, and more than half have changed hotel.