December 21, 2015
Three Ways Brands Can Engage Consumers Between Sales
One of the most common mistakes CPG brands make is to take the same content and re-purpose it on all of their branded channels.
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December 18, 2015
Airheads Candy Gets Crafty On Social
Showing off DIY crafts on social media has become an obsession for many, and Airheads seized the opportunity with a Twitter-based social campaign.
![How Reviews and Recommendations Affect the Path to Purchase [Infographic]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA2NzEgNDY0IiB3aWR0aD0iNjcxIiBoZWlnaHQ9IjQ2NCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnd3dy52ZXN0YS1nby5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTUlMkYxMSUyRlNvY2lhbC1SZWNvbW1lbmRhdGlvbi1JbmRleF9NYXJrZXRpbmctUHJvZnMucG5nIiBkYXRhLXc9IjY3MSIgZGF0YS1oPSI0NjQiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
November 10, 2015
How Reviews and Recommendations Affect the Path to Purchase [Infographic]
Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
November 9, 2015
How Social Media and User Generated Content Drive Sales (Infographic)
User-generated content tends to lead to better engagement and brand trust among consumers. An infographic from Vesta shows how impactful online reviews can be.
October 19, 2015
Overcome Shopper Marketing Challenges
Technology and the way consumers use it are helping us overcome shopper marketing challenges in new and exciting ways.
October 4, 2015
Customer Data Deluge Overwhelms Brands
Is the volume of customer data coming your way overwhelming? Despite new capabilities, many brands admit they are ill-equipped to customize conversations with consumers.
September 17, 2015
How Snuggle is Using a Brand Community to Engage Customers Like Never Before
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product...
August 15, 2015
Who Owns Consumer Advocacy At CPG Brands?
Consumer advocacy efforts serve a variety of business purposes. However, it seems that each company has a different department handling consumer advocacy.
July 10, 2015
Don’t Underestimate the Power of Social Media to Change Travel Plans
More than one-third of travelers have changed their plans in general after seeing a social media post, and more than half have changed hotel.