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Lastest News From Vesta

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does

May 9, 2014

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does

The latest news from Facebook is grim for brands and their online communities. Organic reach is down by at least 49% and is continuing...

Native Advertising Won’t Boost Sales, Influencers Will

April 8, 2014

Native Advertising Won’t Boost Sales, Influencers Will

Ninety-percent of all online publishers say they expect to be featuring so-called native advertising this year. We should take note not only because it’s...

Influencer Conundrum-How Do You Choose?

January 6, 2014

Influencer Conundrum-How Do You Choose?

In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that...

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

December 12, 2013

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

As social media has developed as a method of amplifying the power of online reviews about brands, Facebook has become the most trusted channel...

The Fool-Proof Guide to Trending on Twitter

October 8, 2013

The Fool-Proof Guide to Trending on Twitter

Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile....

Just for Men Celebrate Hair, Grey Hair and All

September 29, 2013

Just for Men Celebrate Hair, Grey Hair and All

Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor...

Just for Men Sponsors National Beard and Mustache Championship

September 8, 2013

Just for Men Sponsors National Beard and Mustache Championship

If you happened to be at the House of Blues in New Orleans this past weekend, you could have had a glimpse of the...

Sleep Number Leverages Social Influencers

July 13, 2013

Sleep Number Leverages Social Influencers

Mattresses, like cars and televisions, are one of those highly considered purchases that consumers only make once every several years. The Sleep Number company...

Campbell’s #SlowKettle Twitter Party Trends With the Pope

March 27, 2013

Campbell’s #SlowKettle Twitter Party Trends With the Pope

Have you heard of a Twitter party? Major CPG brands–including Campbell’s Soups and Duracell–have started to embrace this new Twitter marketing concept as a...