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Lastest News From Vesta

Vesta’s Smiley360 Community Featured on the TODAY Show

July 21, 2014

Vesta’s Smiley360 Community Featured on the TODAY Show

Emmy Award-winning television personality and TODAY Contributor, Jill Martin, featured Smiley360 as one of the top destinations for consumers to experience brands.

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does

May 9, 2014

Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does

The reality is, they're not your brand's communities. Those groups, along with their data, behavior and preferences, belong to the social networks.

Native Advertising Won’t Boost Sales, Influencers Will

April 8, 2014

Native Advertising Won’t Boost Sales, Influencers Will

The social networks of friends and family are where consumers find opinions they trust, what brands to buy, and what content to consume and...

Influencer Conundrum-How Do You Choose?

January 6, 2014

Influencer Conundrum-How Do You Choose?

Just as digital media doesn't apply to banner ads alone, influencer marketing is not confined to a one-size-fits-all approach.

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

December 12, 2013

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

As social media has developed as a method of amplifying the power of online reviews about brands, Facebook has become the most trusted channel.

The Fool-Proof Guide to Trending on Twitter

October 8, 2013

The Fool-Proof Guide to Trending on Twitter

Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile.

Just for Men Celebrate Hair, Grey Hair and All

September 29, 2013

Just for Men Celebrate Hair, Grey Hair and All

Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor.

Just for Men Sponsors National Beard and Mustache Championship

September 8, 2013

Just for Men Sponsors National Beard and Mustache Championship

The National Beard and Moustache Championship awarded trophies in 18 facial-hair categories from “Musketeer” to “Delicate Dali” in New Orleans.

Sleep Number Leverages Social Influencers

July 13, 2013

Sleep Number Leverages Social Influencers

“Being able to find that consumer, get them to talk about a product and amplify it is what we do.”